Optimizing WordPress for Speed and Conversions

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Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to turn WordPress into a revenue driving machine.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: WordPress

Nicholas Reese, Resident Rockstar, Microbrand Media (Twitter @nickreese) (Moderator)
Willie Jackson, Senior Marketer and Engineer, W3 EDGE (Twitter @williejackson)
David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc)

Published in: Business, Technology
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Optimizing WordPress for Speed and Conversions

  1. 1. 10 Ways to MakeWordPress Faster!
  2. 2. As seen:David Vogelpohl@davidvmc
  3. 3. Follow along #ase2012
  4. 4. Track your resultswebpagetest.org
  5. 5. Pick a Good Host Dedicated or VPS (strong SLA & resource guarantees)Managed WordPress Hosting Check #ase2012 for the links
  6. 6. Sign up for a CDNDistribute Content Closer to Visitors Reduce Server Load Check #ase2012 for the link
  7. 7. Check W3C Compliance validator.w3.org Check and correct errors
  8. 8. Reduce JavascriptRemove excess tracking scripts Consider static elementsPlace all script below </body>
  9. 9. Optimize images Size images to fit space Remove metadata Use JPG in place of PNG (when you can) Try WP Smush.it
  10. 10. Use CSS Sprites for ImagesReduces HTTP requestsTry spriteme.orgcss-tricks.com/css-sprites Check #ase2012 for the links
  11. 11. Reduce PluginsMisbehaving plugins can be a big speed drain Server pounding HTTP requests Unnecessary database writes Out of control SQL queries Security Vulnerabilities Delete don’t deactivate!
  12. 12. Optimize Post Lists Don’t show full postRemove social buttons Minimize image use Paginate results Last 1 - 2 - 3 - 4 – 5 Next
  13. 13. Create a mobile version Mobile Optimized CSS JS Browser Discovery* Media Query & Responsive design Sub Domains Optional Optimize for Keyboards http://goo.gl/Q626v
  14. 14. Mobile WP Plugins WordPress Mobile Pack Mobile Press Check #ase2012 for the links
  15. 15. Web Development & Online MarketingDavid Vogelpohl Mobile Apps & @davidvmc Mobile Web

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