No more ****ing Shortcuts<br />Date:<br />August 25, 2011<br />Author:<br />Wil Reynolds (@wilreynolds)<br />
Think of a mentor<br />2<br />
whom you admire<br />3<br />
Real superhero<br />4<br />
5<br />
“Douchier” Hero<br />6<br />
7<br />
“Regular” Hero<br />8<br />
9<br />
Now<br />10<br />
Their journey<br />11<br />
Words?<br />12<br />
easy, shortcut, painless, 4 hour work week, effortless<br />13<br />
Any of your heroes ever build a business “sculpingpagerank”<br />14<br />
15<br />Fall in love with easy<br />
16<br />Fall in love with hard<br />
How I got HERE<br />17<br />
18<br />
The story<br />19<br />
1999 - 2005<br />20<br />
21<br />
12 Affiliate Summits<br />22<br />
Took the hard way to get here<br />23<br />
I am sick<br />24<br />
Shortcut tactics that win <br />25<br />
26<br />Luke, I spin articles and whoop your ass!<br />
27<br />2 Devious Examples to get .edu’s<br />
Pollute the web<br />28<br />Find a web issue ticketing system<br />Search for .edu’s only<br />Find the footprint & submi...
Pollute the web<br />29<br />
30<br />Find a CMS/wiki <br />Search for .edu’s only using that CMS<br />Find the footprint (inurl)<br />Submit public con...
31<br />
I Got .edu spam links<br />32<br />
33<br />Links on an accounting club to:<br />Shoe Polish<br />Direct TV<br />Moving companies<br />Psychics<br />
It was working!<br />34<br />
How do I get .edu’s?<br />35<br />
In an “Angelic” way<br />36<br />
37<br />I can beat the Dark Side!!!<br />
Sparked an idea<br />38<br />
39<br />Find clubs on topic that you could sponsor:<br />Snowboarding Clubs – Give a snowboard away, with a badge – suppor...
Raise Funds for Injured Snowboarders<br />40<br />
41<br />
42<br />
43<br />Help w/ Curriculum<br />Professor Focus Group?<br />What would you link to?<br />
44<br />
45<br />
Today we strike back<br />46<br />
Use Social to drive SEO<br />47<br />
Long term assets<br />48<br />
Value of“1”<br />49<br />
1 Person1 Session1 Retweet<br />50<br />
18 = 4,000<br />51<br />
What are you doing10 = 10,000<br />52<br />
What VALUE are you adding?<br />53<br />
Do you believe in the power of one touch?<br />54<br />
Yes = stayNo = leave<br />55<br />
Let’s talk social media…<br />56<br />
Google will eventually figure it out<br />57<br />
25%of their bonus depends on it<br />58<br />
59<br />
60<br />
More / LessLikely to click?<br />61<br />
62<br />
63<br />
64<br />
Structured Data+Trust<br />65<br />
Follow @matthewjbrown<br />66<br />
67<br />
No structured data<br />68<br />
No investment in building TRUST<br />69<br />
New Circle of Trust<br />70<br />
NOT about…<br />71<br />
72<br />Fake profiles & AUTOMATED bots!!<br />
Is this you?<br />73<br />
74<br />
75<br />
Why track this?<br />76<br />
What can you do with this data?<br />77<br />
78<br />REVENGE?<br />
Opportunity to improve, connect, touch<br />79<br />
Improve ConnectionsGain TrustGain SEO Results<br />80<br />
Underutilized assetBadges, Giveaway, Social Votes<br />81<br />
Underutilized assetBadges, Giveaway, Social Votes<br />82<br />
83<br />
84<br />
We will make buttons supporting your org<br />85<br />
86<br />
Are you going to wait until Google gets it right?<br />87<br />
How to get quality .edu linksPart II<br />88<br />
Find .edus listing scholarships – make one ($1000)<br />89<br />
Better than spending $1000/month on crapy .edu’s<br />90<br />
Name the scholarship with your keywords<br />91<br />
15% to use the anchor textPeople are lazy<br />92<br />
100’s of .edu’s<br />93<br />
94<br />W/O Polluting the web<br />
Blogroll links<br />95<br />
96<br />Pay feeble bloggers for links in blogrolls!<br />
Or you could…<br />97<br />
Badge Strategy<br />98<br />
99<br />Lulu.com<br />
100<br />Lulu.com<br />
101<br />We have a problem…<br />
102<br />We have a problem…<br />
103<br />Rand Fishkin<br /><ul><li>Picanha in Brazil
Growing a company
Building tools
Raising money</li></li></ul><li>104<br />
Reverse Engineer A Badge Strategyw/ Google Image Search<br />105<br />
106<br />
Great time to use SERP overlay…<br />107<br />
108<br />
Tomorrow?<br />109<br />
110<br />
Connections are always valuable<br />111<br />
STRONGConnections are always valuable<br />112<br />
Are your ready to build…<br />113<br />
114<br />Army of little helpers<br />
Friends or Strangers?<br />115<br />
116<br />This “asset building” / “1 touch” thing sounds hard<br />
Once you have a strong social following…<br />117<br />
118<br />Export.ly<br />Rowfeeder<br />
119<br />SEOmoz<br />MajesticSEO<br />
120<br />export.ly  <br />Twitter followers <br />URL in their profile<br />Location<br />Followers/Followed<br />s<br />
121<br />export.ly  <br />Twitter followers <br />URL in their profile<br />Location<br />Followers/Followed<br />Extra Cr...
122<br />All Followers<br />Linking Info<br />Nerd power!<br />
123<br />Boring<br />
124<br />
125<br />Boring<br />
126<br />Export.ly<br />Who follows me?<br />+<br />SEOMOZ<br />Who is NOT linking to me?<br />
127<br />MAGIC<br />
128<br />
129<br />WORK!!<br />
130<br />Vlookup<br />
131<br />Flaw:<br />People sometimes link to personal sites<br />Lots of blog commenting can throw this (filter nofollows)...
Still a great way to get started<br />132<br />
133<br />
134<br />GA Certified company!!<br />
135<br />
136<br />Rowfeeder<br />Who RT’s me?<br />+<br />SEOMOZ<br />Who is NOT linking to me?<br />
I control you, Retweet me!<br />137<br />
138<br />Rowfeeder<br />“RT @wilreynolds”<br />
139<br />Bring it into excel<br />
140<br />
141<br />When a high value account RT’s me but is NOT linking…now is the time!<br />
142<br />Would you like a link from those trying to rank for your keywords?<br />
143<br />Export.ly (follower info)<br />URLs in profile<br />Scrape / Import Rankings<br />URLs in top 50/100<br />
144<br />Lookup rankings vs. URLs in follower profiles<br />
145<br />
146<br />
147<br />Help us make this better<br />@ethanlyon<br />
A whole new approach to content<br />148<br />
149<br />How Long?<br />
250 dollars for an article?<br />150<br />
151<br />
vs<br />152<br />
153<br />
154<br />
site:amazon.com"most recent blog posts from" [keyword]<br />155<br />
They BlogActive Following<br />156<br />
Authors are promotional<br />157<br />
Use Google Tools for ideas<br />158<br />
159<br />
Phone interviewGoogle Voice<br />160<br />
Press 4 <br />161<br />
162<br />
Willing to pay to build some truly authoritative content?<br />163<br />
Keep spinning articles?<br />164<br />
Who’s going to win in the long run?<br />165<br />
SPEED ROUND!!<br />166<br />
Building content that converts<br />167<br />
168<br />
169<br />
Do PPC?<br />170<br />
SQ ReportWith conversions<br />171<br />
That is what you write<br />172<br />
When is the last time you got sales from a spun article site?<br />173<br />
Blogging?<br />174<br />
Years?<br />175<br />
I bet you got some broken links<br />176<br />
I bet you got some quality broken links<br />177<br />
178<br />
Buy the domainRe-build the resourceBuild links<br />179<br />
180<br />Lets Go & Make Darth Sad <br />
Build assetsBuild an armyNO Shortcuts<br />181<br />
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No more ****ing Shortcuts: Wil Reynolds

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Keynote from Wil Reynolds from Affiliate Summit East 2011.

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No more ****ing Shortcuts: Wil Reynolds

  1. 1. No more ****ing Shortcuts<br />Date:<br />August 25, 2011<br />Author:<br />Wil Reynolds (@wilreynolds)<br />
  2. 2. Think of a mentor<br />2<br />
  3. 3. whom you admire<br />3<br />
  4. 4. Real superhero<br />4<br />
  5. 5. 5<br />
  6. 6. “Douchier” Hero<br />6<br />
  7. 7. 7<br />
  8. 8. “Regular” Hero<br />8<br />
  9. 9. 9<br />
  10. 10. Now<br />10<br />
  11. 11. Their journey<br />11<br />
  12. 12. Words?<br />12<br />
  13. 13. easy, shortcut, painless, 4 hour work week, effortless<br />13<br />
  14. 14. Any of your heroes ever build a business “sculpingpagerank”<br />14<br />
  15. 15. 15<br />Fall in love with easy<br />
  16. 16. 16<br />Fall in love with hard<br />
  17. 17. How I got HERE<br />17<br />
  18. 18. 18<br />
  19. 19. The story<br />19<br />
  20. 20. 1999 - 2005<br />20<br />
  21. 21. 21<br />
  22. 22. 12 Affiliate Summits<br />22<br />
  23. 23. Took the hard way to get here<br />23<br />
  24. 24. I am sick<br />24<br />
  25. 25. Shortcut tactics that win <br />25<br />
  26. 26. 26<br />Luke, I spin articles and whoop your ass!<br />
  27. 27. 27<br />2 Devious Examples to get .edu’s<br />
  28. 28. Pollute the web<br />28<br />Find a web issue ticketing system<br />Search for .edu’s only<br />Find the footprint & submit a ticket<br />Build links to it<br />Repeat<br />
  29. 29. Pollute the web<br />29<br />
  30. 30. 30<br />Find a CMS/wiki <br />Search for .edu’s only using that CMS<br />Find the footprint (inurl)<br />Submit public content<br />Build links to it<br />Repeat<br />
  31. 31. 31<br />
  32. 32. I Got .edu spam links<br />32<br />
  33. 33. 33<br />Links on an accounting club to:<br />Shoe Polish<br />Direct TV<br />Moving companies<br />Psychics<br />
  34. 34. It was working!<br />34<br />
  35. 35. How do I get .edu’s?<br />35<br />
  36. 36. In an “Angelic” way<br />36<br />
  37. 37. 37<br />I can beat the Dark Side!!!<br />
  38. 38. Sparked an idea<br />38<br />
  39. 39. 39<br />Find clubs on topic that you could sponsor:<br />Snowboarding Clubs – Give a snowboard away, with a badge – supported by [client]<br />Wine Clubs – Time with a top sommelier- “the science of wine”<br />
  40. 40. Raise Funds for Injured Snowboarders<br />40<br />
  41. 41. 41<br />
  42. 42. 42<br />
  43. 43. 43<br />Help w/ Curriculum<br />Professor Focus Group?<br />What would you link to?<br />
  44. 44. 44<br />
  45. 45. 45<br />
  46. 46. Today we strike back<br />46<br />
  47. 47. Use Social to drive SEO<br />47<br />
  48. 48. Long term assets<br />48<br />
  49. 49. Value of“1”<br />49<br />
  50. 50. 1 Person1 Session1 Retweet<br />50<br />
  51. 51. 18 = 4,000<br />51<br />
  52. 52. What are you doing10 = 10,000<br />52<br />
  53. 53. What VALUE are you adding?<br />53<br />
  54. 54. Do you believe in the power of one touch?<br />54<br />
  55. 55. Yes = stayNo = leave<br />55<br />
  56. 56. Let’s talk social media…<br />56<br />
  57. 57. Google will eventually figure it out<br />57<br />
  58. 58. 25%of their bonus depends on it<br />58<br />
  59. 59. 59<br />
  60. 60. 60<br />
  61. 61. More / LessLikely to click?<br />61<br />
  62. 62. 62<br />
  63. 63. 63<br />
  64. 64. 64<br />
  65. 65. Structured Data+Trust<br />65<br />
  66. 66. Follow @matthewjbrown<br />66<br />
  67. 67. 67<br />
  68. 68. No structured data<br />68<br />
  69. 69. No investment in building TRUST<br />69<br />
  70. 70. New Circle of Trust<br />70<br />
  71. 71. NOT about…<br />71<br />
  72. 72. 72<br />Fake profiles & AUTOMATED bots!!<br />
  73. 73. Is this you?<br />73<br />
  74. 74. 74<br />
  75. 75. 75<br />
  76. 76. Why track this?<br />76<br />
  77. 77. What can you do with this data?<br />77<br />
  78. 78. 78<br />REVENGE?<br />
  79. 79. Opportunity to improve, connect, touch<br />79<br />
  80. 80. Improve ConnectionsGain TrustGain SEO Results<br />80<br />
  81. 81. Underutilized assetBadges, Giveaway, Social Votes<br />81<br />
  82. 82. Underutilized assetBadges, Giveaway, Social Votes<br />82<br />
  83. 83. 83<br />
  84. 84. 84<br />
  85. 85. We will make buttons supporting your org<br />85<br />
  86. 86. 86<br />
  87. 87. Are you going to wait until Google gets it right?<br />87<br />
  88. 88. How to get quality .edu linksPart II<br />88<br />
  89. 89. Find .edus listing scholarships – make one ($1000)<br />89<br />
  90. 90. Better than spending $1000/month on crapy .edu’s<br />90<br />
  91. 91. Name the scholarship with your keywords<br />91<br />
  92. 92. 15% to use the anchor textPeople are lazy<br />92<br />
  93. 93. 100’s of .edu’s<br />93<br />
  94. 94. 94<br />W/O Polluting the web<br />
  95. 95. Blogroll links<br />95<br />
  96. 96. 96<br />Pay feeble bloggers for links in blogrolls!<br />
  97. 97. Or you could…<br />97<br />
  98. 98. Badge Strategy<br />98<br />
  99. 99. 99<br />Lulu.com<br />
  100. 100. 100<br />Lulu.com<br />
  101. 101. 101<br />We have a problem…<br />
  102. 102. 102<br />We have a problem…<br />
  103. 103. 103<br />Rand Fishkin<br /><ul><li>Picanha in Brazil
  104. 104. Growing a company
  105. 105. Building tools
  106. 106. Raising money</li></li></ul><li>104<br />
  107. 107. Reverse Engineer A Badge Strategyw/ Google Image Search<br />105<br />
  108. 108. 106<br />
  109. 109. Great time to use SERP overlay…<br />107<br />
  110. 110. 108<br />
  111. 111. Tomorrow?<br />109<br />
  112. 112. 110<br />
  113. 113. Connections are always valuable<br />111<br />
  114. 114. STRONGConnections are always valuable<br />112<br />
  115. 115. Are your ready to build…<br />113<br />
  116. 116. 114<br />Army of little helpers<br />
  117. 117. Friends or Strangers?<br />115<br />
  118. 118. 116<br />This “asset building” / “1 touch” thing sounds hard<br />
  119. 119. Once you have a strong social following…<br />117<br />
  120. 120. 118<br />Export.ly<br />Rowfeeder<br />
  121. 121. 119<br />SEOmoz<br />MajesticSEO<br />
  122. 122. 120<br />export.ly <br />Twitter followers <br />URL in their profile<br />Location<br />Followers/Followed<br />s<br />
  123. 123. 121<br />export.ly <br />Twitter followers <br />URL in their profile<br />Location<br />Followers/Followed<br />Extra Credit:<br />Rapportive – find all other profiles<br />
  124. 124. 122<br />All Followers<br />Linking Info<br />Nerd power!<br />
  125. 125. 123<br />Boring<br />
  126. 126. 124<br />
  127. 127. 125<br />Boring<br />
  128. 128. 126<br />Export.ly<br />Who follows me?<br />+<br />SEOMOZ<br />Who is NOT linking to me?<br />
  129. 129. 127<br />MAGIC<br />
  130. 130. 128<br />
  131. 131. 129<br />WORK!!<br />
  132. 132. 130<br />Vlookup<br />
  133. 133. 131<br />Flaw:<br />People sometimes link to personal sites<br />Lots of blog commenting can throw this (filter nofollows)<br />
  134. 134. Still a great way to get started<br />132<br />
  135. 135. 133<br />
  136. 136. 134<br />GA Certified company!!<br />
  137. 137. 135<br />
  138. 138. 136<br />Rowfeeder<br />Who RT’s me?<br />+<br />SEOMOZ<br />Who is NOT linking to me?<br />
  139. 139. I control you, Retweet me!<br />137<br />
  140. 140. 138<br />Rowfeeder<br />“RT @wilreynolds”<br />
  141. 141. 139<br />Bring it into excel<br />
  142. 142. 140<br />
  143. 143. 141<br />When a high value account RT’s me but is NOT linking…now is the time!<br />
  144. 144. 142<br />Would you like a link from those trying to rank for your keywords?<br />
  145. 145. 143<br />Export.ly (follower info)<br />URLs in profile<br />Scrape / Import Rankings<br />URLs in top 50/100<br />
  146. 146. 144<br />Lookup rankings vs. URLs in follower profiles<br />
  147. 147. 145<br />
  148. 148. 146<br />
  149. 149. 147<br />Help us make this better<br />@ethanlyon<br />
  150. 150. A whole new approach to content<br />148<br />
  151. 151. 149<br />How Long?<br />
  152. 152. 250 dollars for an article?<br />150<br />
  153. 153. 151<br />
  154. 154. vs<br />152<br />
  155. 155. 153<br />
  156. 156. 154<br />
  157. 157. site:amazon.com"most recent blog posts from" [keyword]<br />155<br />
  158. 158. They BlogActive Following<br />156<br />
  159. 159. Authors are promotional<br />157<br />
  160. 160. Use Google Tools for ideas<br />158<br />
  161. 161. 159<br />
  162. 162. Phone interviewGoogle Voice<br />160<br />
  163. 163. Press 4 <br />161<br />
  164. 164. 162<br />
  165. 165. Willing to pay to build some truly authoritative content?<br />163<br />
  166. 166. Keep spinning articles?<br />164<br />
  167. 167. Who’s going to win in the long run?<br />165<br />
  168. 168. SPEED ROUND!!<br />166<br />
  169. 169. Building content that converts<br />167<br />
  170. 170. 168<br />
  171. 171. 169<br />
  172. 172. Do PPC?<br />170<br />
  173. 173. SQ ReportWith conversions<br />171<br />
  174. 174. That is what you write<br />172<br />
  175. 175. When is the last time you got sales from a spun article site?<br />173<br />
  176. 176. Blogging?<br />174<br />
  177. 177. Years?<br />175<br />
  178. 178. I bet you got some broken links<br />176<br />
  179. 179. I bet you got some quality broken links<br />177<br />
  180. 180. 178<br />
  181. 181. Buy the domainRe-build the resourceBuild links<br />179<br />
  182. 182. 180<br />Lets Go & Make Darth Sad <br />
  183. 183. Build assetsBuild an armyNO Shortcuts<br />181<br />
  184. 184. NEVER worry about a “Google update” again.<br />182<br />
  185. 185. Wil Reynolds@wilreynolds<br />183<br />

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