Mobile Affiliate Site Strategies - Keith Posehn

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We’ve all heard that “mobile is the next big thing”, but how do you make it actually work for you as an affiliate? In this panel we will explore profitable mobile affiliate site strategies, SEO techniques, paid ads and affiliate offers to show you how to make a mobile web presence that makes money.

Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile

Dush Ramachandran, VP Sales & Business Development, ClickBank (Twitter @DushR) (Moderator)
Scott Bain, Mobile Marketing Manager, Neverblue (Twitter @scottbain)
Michael Martin, Owner, Mobile Martin (Twitter @googleandblog)
Keith Posehn, President, Zorz LLC (Twitter @kzorz)

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  • Mobile Affiliate Site Strategies - Keith Posehn

    1. 1. Mobile Affiliate Site Strategies What to do after the click By Keith Posehn
    2. 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    3. 3. Who is Zorz? <ul><li>Zorz is a performance marketing company </li></ul><ul><li>Specializing in SEM, Facebook & Mobile </li></ul><ul><li>Developing new tools for affiliates </li></ul>
    4. 4. The Click & After <ul><li>Apps vs. HTML5 </li></ul><ul><li>The context of the user & their situation </li></ul><ul><li>What do they want right now ? </li></ul><ul><li>Profit through delivering this! </li></ul>
    5. 5. <ul><li>Apps vs. HTML5 </li></ul><ul><li>FIGHT! </li></ul>
    6. 6. Apps vs. HTML5 <ul><li>Each has their favored use </li></ul><ul><li>HTML5 is still being explored and is not fully supported </li></ul><ul><li>Easy to make apps with tools like RhoMobile </li></ul>
    7. 7. Apps Still Dominate <ul><li>The issue with HTML5 is mental bandwidth </li></ul><ul><li>The less effort required, the more usage you get </li></ul><ul><li>Icons are powerful! </li></ul>
    8. 8. Platform Agnosticism <ul><li>Make for as many platforms as you can </li></ul><ul><li>More reach = more users = more $$$ </li></ul><ul><li>iPhone > Android > BB > WM7 > HTML5 </li></ul>
    9. 9. <ul><li>Context, Context, Context </li></ul>
    10. 10. Importance of Context <ul><li>What is the user doing? </li></ul><ul><li>What do you know about their situation? </li></ul><ul><li>Mobile = on the move, not sitting around </li></ul><ul><li>Deliver with this in mind </li></ul>
    11. 11. Take Advantage of Context <ul><li>Use context to your advantage </li></ul><ul><li>Bored users need excitement or distraction </li></ul><ul><li>Active users need things to do </li></ul><ul><li>Test to see what resonates! </li></ul>
    12. 12. Examples of Context <ul><li>Thotly = 4chan + twitter + geolocation </li></ul><ul><li>Bored users get a compelling distraction </li></ul><ul><li>Quick, made for the device </li></ul><ul><li>Instantly ready to go </li></ul>
    13. 13. <ul><li>It’s A Mobile Device, Stupid </li></ul>
    14. 14. Market for the Device <ul><li>Cramming a web app/site onto a small screen is stupid </li></ul><ul><li>Only do what is natural on a mobile device </li></ul><ul><li>Don’t force the user </li></ul>
    15. 15. Device Optimization <ul><li>Screen size & functionality </li></ul><ul><li>Keep your interface intuitive and easy </li></ul><ul><li>Give them only what they need </li></ul><ul><li>Always provide a link to the standard site </li></ul>
    16. 16. Device Optimization <ul><li>Apps: Quick load, no bugs, easy to understand, use caching! </li></ul><ul><li>HTML5: Tap-only, essential javascript only, fast loading, easy to understand </li></ul>
    17. 17. Device Optimization <ul><li>15 seconds or less </li></ul><ul><li>If you can’t make it apparent, don’t bother </li></ul><ul><li>Each function must be essential </li></ul><ul><li>Unintuitive = death </li></ul>
    18. 18. <ul><li>Making Money! </li></ul>
    19. 19. Users First <ul><li>Unless absolutely necessary, get users first </li></ul><ul><li>The more users = more guinea pigs </li></ul><ul><li>Test, test, test! </li></ul>
    20. 20. Making Money <ul><li>Ads rely on clicks – occupied user </li></ul><ul><li>Pay-Per-Call – locally relevant and easy </li></ul><ul><li>CPA – growing space with options </li></ul><ul><li>Carrier Billing/Subscription - harder </li></ul>
    21. 21. Ads & You <ul><li>Ads require keeping the user occupied </li></ul><ul><li>Best suited for time-wasters </li></ul><ul><li>Mis-clicks are the enemy – lower eCPM </li></ul><ul><li>eCPM optimizers </li></ul>
    22. 22. Pay-Per-Call & You <ul><li>Click-to-call = high eCPM </li></ul><ul><li>Must keep it relevant! </li></ul><ul><li>Track your call time length & quality </li></ul><ul><li>Rapidly growing market, great opportunity </li></ul>
    23. 23. CPA & You <ul><li>CPA is still an infant </li></ul><ul><li>Offers are relatively generic and not well thought out – YET </li></ul><ul><li>More options every day </li></ul><ul><li>Do your own CPA if you can! </li></ul>
    24. 24. In-App Purchases & You <ul><li>iTunes in-app purchases rock </li></ul><ul><li>Easy to sell people, especially if part of the progression in your app </li></ul><ul><li>30% off the top by Apple </li></ul><ul><li>Worth every ounce of effort to set up </li></ul>
    25. 25. Remember! <ul><li>Be platform agnostic </li></ul><ul><li>Relevant, easy & compelling experience </li></ul><ul><li>Make for the device and being on the go </li></ul><ul><li>Users first, monetize later! </li></ul>
    26. 26. Essential Tools <ul><li>RhoMobile – cross platform compiling (rails) </li></ul><ul><li>Greystripe for ads </li></ul><ul><li>RingRevenue for calls </li></ul><ul><li>One device of each platform </li></ul>
    27. 27. Contact Info <ul><li>Keith Posehn </li></ul><ul><li>[email_address] </li></ul><ul><li>619-302-3707 </li></ul><ul><li>@kzorz </li></ul>
    28. 28. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

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