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Microniches–The Way To Mega Profits

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Microniches–The Way To Mega Profits

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Learn about how some affiliates are promoting products in a wide variety of very small and focused niches, also known as micro-niches, which little have competition and inexpensive ad costs.

Dush Ramachandran, VP Sales, Business Development & Marketing, ClickBank (Twitter @DushR)

Learn about how some affiliates are promoting products in a wide variety of very small and focused niches, also known as micro-niches, which little have competition and inexpensive ad costs.

Dush Ramachandran, VP Sales, Business Development & Marketing, ClickBank (Twitter @DushR)

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Microniches–The Way To Mega Profits

  1. 1. Microniches The Way to Mega Profits Dush Ramachandran Vice President – Marketing & Business Development ClickBank
  2. 2. The Market Today <ul><li>Affiliate activities are concentrated in a small number of product niches </li></ul><ul><li>Large number of affiliates promoting products in small number of niches </li></ul><ul><li>Competition for PPC search ads driving promotional costs higher each day </li></ul><ul><li>Review sites becoming more difficult with many reviews featuring the same products in the same niches </li></ul>
  3. 3. Most popular product niches <ul><li>Most affiliate activity is concentrated in these popular niches: </li></ul><ul><ul><li>Internet marketing </li></ul></ul><ul><ul><li>Foreign Exchange </li></ul></ul><ul><ul><li>Health and Fitness </li></ul></ul><ul><ul><li>Weight Loss and Dieting </li></ul></ul><ul><ul><li>Desktop Software </li></ul></ul>
  4. 4. Niches vs. Microniches <ul><li>Use specific modifiers within categories to narrow your niche: </li></ul><ul><ul><ul><li>‘ Doberman Training’ vs.‘Dog Training’, </li></ul></ul></ul><ul><ul><ul><li>‘ Using Twitter to Make Money on the Internet’ vs. ‘Using Social Media to Make Money on the Internet’. </li></ul></ul></ul><ul><li>Use languages and geography to focus your approach: </li></ul><ul><ul><ul><li>A German language guide to perfecting your golf swing </li></ul></ul></ul><ul><ul><ul><li>Relationship advice for residents of Spain </li></ul></ul></ul>
  5. 5. How to discover microniches <ul><li>Listen intently to what the popular buzz or the current zeitgeist is and jump on those trends early: </li></ul><ul><ul><ul><li>Oil prices rise: Promote fuel economy products </li></ul></ul></ul><ul><ul><ul><li>Hot summer in most of N. America: Promote eco-friendly cooling products </li></ul></ul></ul><ul><li>Use keyword tools to find topics that are hot and promote related products </li></ul><ul><ul><ul><li>Google Trends – shows search volumes and timing </li></ul></ul></ul><ul><ul><ul><li>Twitter Trends – shows topics that people are talking about NOW </li></ul></ul></ul><ul><li>Use specific social media based on geography and language to promote products: </li></ul><ul><ul><ul><li>Bebo is big in Europe, not well known in N. America </li></ul></ul></ul><ul><ul><ul><li>Orkut is dominant in India and Russia </li></ul></ul></ul>
  6. 6. Examples of microniche products <ul><li>Digital products: </li></ul><ul><ul><ul><li>Gardening: How to Attract Hummingbirds to Your Garden </li></ul></ul></ul><ul><ul><ul><li>Mental Health: Conquering Panic Attacks </li></ul></ul></ul><ul><ul><ul><li>Fitness: German language guide to 6 pack abs </li></ul></ul></ul><ul><li>Physical products: </li></ul><ul><ul><ul><li>Golf: Putters to improve your short game </li></ul></ul></ul><ul><ul><ul><li>Apparel: Moisture-wicking athletic shirts </li></ul></ul></ul>
  7. 7. What’s it worth to me? <ul><li>Determining the revenue potential of the microniche: </li></ul><ul><ul><ul><li>Check Google Trends to see search volumes, geographic origins and seasonality: </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Is it a highly seasonal product? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Does the seasonality alternate across the world? </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Are the searches restricted to a language or geography? </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Calculate costs with promotions timed synchronously with search volumes </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Based on seasonality: Month of the year, time of day </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Based on geography: Language, Country, City </li></ul></ul></ul></ul></ul>
  8. 8. Why microniches? <ul><li>A more qualified focused audience = Better conversions </li></ul><ul><li>Cheaper search terms and ad costs = Better margins </li></ul><ul><li>Less competition = More sales </li></ul><ul><li>Targeted customers = Lower refunds and better payouts </li></ul>
  9. 9. <ul><li>Questions? </li></ul>

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