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Managing Micro-Influencers on a Performance Plus Basis

This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: Alison Chew will review strategies for identifying the best influencers for your brand and will demonstrate new payment models that close the loop on tracking engagement to clicks, orders and sales.

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#ASE17@accelerationpar
IDENTIFYING AND TRACKING THE BEST
INFLUENCERS FOR YOUR BRAND
ALISON CHEW | August 1, 2017
#ASE17@accelerationpar
THE FIDGET SPINNER
2
#ASE17@accelerationpar
FIDGET SPINNER TIMELINE
3
#ASE17@accelerationpar
WHAT/WHO ARE
INFLUENCERS?
4
#ASE17@accelerationpar
CELEBRITY
Kim Kardashian
SIZE OF INFLUENCER
MICRO
Taylor Walker
MACRO
Brian Kelly
@thepointsguy
5
#ASE17@accelerationpar
WHAT IS A MICRO-INFLUENCER?
6
10-250K
FOLLOWERS
LOYAL
FOLLOWING
COST
EFFECTIVE
BETTER
ENGAGEMENT
HIGHER
CONVERSIONS
ENFORCE FTC
REGULATIONS

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Managing Micro-Influencers on a Performance Plus Basis