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Livestreaming Changes How Customers Shop Online


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This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Livestreaming services on Facebook and Periscope change the way we sell online. Learn how to utilize this new social media marketing platform to showcase products, gain sales, insight, and new customers.

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Livestreaming Changes How Customers Shop Online

  1. 1. Livestreaming Changes How Customers Shop Online
  2. 2. Speakers
  3. 3. YouTube has over a billion users - 1/3 of all people on the Internet - and everyday people watch hundreds of millions of hours on YouTube and generate billions of views. 92% of mobile video consumers share videos 46% of users take some sort of action after viewing a video ad Including a video on your homepage can increase conversion rates by 20% or more The Video Revolution
  4. 4. The Next Wave: Livestreaming ● FaceBook Live ● Periscope ● YouTube Live ● DaCast ● Ustream ● Livestream ● Wowz ● Brightcove What you can do: ● Broadcast live ● Host recorded on-demand video ● Monetize ● Analyze video content
  5. 5. Why Live Stream? ● Remember: Nobody listens to the silent expert ● Engage, Entertain and Educate ● Create reuseable and Evergreen content ● Attract new customers ● Demonstrate a product ● Drive traffic elsewhere (like a landing page/home page) ● Increase sales and conversions ● Do product and brand messaging ● Offer promotions (coupons and sales codes) ● Develop an audience ● Target a new or specific demographic
  6. 6. Case Studies Ceata - From Periscope to Facebook Live
  7. 7. Case Studies Stephanie - Facebook Live & SnapChat
  8. 8. Case Studies Patrick - Facebook, YouTube & Live TV
  9. 9. Tips & Tools Free open source software for live streaming and recording Wirecast stream live from your Desktop with HD & Multi-Camera A TV Studio on your Pocket Cases for iphones, ipads, gopros Akron smartphone holder and flexible tripod $20 on Amazon
  10. 10. Takeaways ● Pick the Best Platform (or use concurrently) ● Put together a Calendar Schedule with Compelling Topics ● Promote your upcoming Videos ● Consider Timing and include time to Answer Viewers Questions ● Offer Viewers a Promotion ● Pay to Promote your Live Videos ● Save your videos to YouTube ● Promote followers to subscribe or turn notifications on ● Invest in a tripod or additional equipment
  11. 11. Questions
  12. 12. Contact Us Stephanie Lichtenstein @microsteph Ceata Lash @thepuffcuff Lisa Picarille @lisap Patrick Allmond @patrickallmond