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Can You Leverage Social Media? ,[object Object]
Astronomy 101 ,[object Object],[object Object],[object Object]
Keep In Mind... ,[object Object],[object Object]
Demographic of the Web is changing, just as the early universe underwent change.
1. Who Is Using this Stuff? Source: Universal-McCann
1. Who Is Using this Stuff? Source: Pew Research
1. Who Is Using this Stuff?
1. Who Is Using this Stuff?
Conclusions and Segueway “ What feels old and “traditional” about the internet to our respondents is that it’s a voluntary social sphere where people can give and can take. What’s new about the internet to these enthusiastic users is the rate at which it is influenced by people who use it for new kinds of social purposes. People aren’t waiting to figure out its proper use, or for clear “rules of the road” to be articulated, they’re simply taking it for a spin.” Pew Research “A Portrait of Early Adopters”
2. Should You Use this Stuff?
2. Should You Use this Stuff?
2. Should You Use this Stuff? ,[object Object],[object Object],[object Object]
2. Should You Use this Stuff? Your presence is  not  always requested... (especially if you’re a “marketer”).
Don’t Be This Guy...
or this guy...
...or that guy...
...or this guy...
...and definitely not this guy...
What Stuff Should(n’t) You Use?
Twitter
What Can We Do? ,[object Object]

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Leveraging Social Media