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Leveraging Social Media

This session helps affiliate marketers, networks and merchants recognize the power of adapting and adopting social media platforms into their programs for increased traffic, conversions and profit.

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Leveraging Social Media

  1. 1. Can You Leverage Social Media? <ul><li>Sam Harrelson, AffSpot Affiliate Forum / CostPerNews </li></ul>
  2. 2. Astronomy 101 <ul><li>Who is Using this Stuff? </li></ul><ul><li>Should You Use this Stuff? </li></ul><ul><li>What Stuff Should (Shouldn’t) You Use? </li></ul>
  3. 3. Keep In Mind... <ul><li>“ We need to remember that the Net is still new, the Web is even newer. That both have profound effects on life is undeniable. But it’s a few seconds after the Big Bang and all we have a few light elements, a lot of heat, and no galaxies.” </li></ul><ul><ul><ul><ul><ul><li>Doc Searls </li></ul></ul></ul></ul></ul>
  4. 4. Demographic of the Web is changing, just as the early universe underwent change.
  5. 5. 1. Who Is Using this Stuff? Source: Universal-McCann
  6. 6. 1. Who Is Using this Stuff? Source: Pew Research
  7. 7. 1. Who Is Using this Stuff?
  8. 8. 1. Who Is Using this Stuff?
  9. 9. Conclusions and Segueway “ What feels old and “traditional” about the internet to our respondents is that it’s a voluntary social sphere where people can give and can take. What’s new about the internet to these enthusiastic users is the rate at which it is influenced by people who use it for new kinds of social purposes. People aren’t waiting to figure out its proper use, or for clear “rules of the road” to be articulated, they’re simply taking it for a spin.” Pew Research “A Portrait of Early Adopters”
  10. 10. 2. Should You Use this Stuff?
  11. 11. 2. Should You Use this Stuff?
  12. 12. 2. Should You Use this Stuff? <ul><li>Motives? </li></ul><ul><li>Goals? </li></ul><ul><li>Personality? </li></ul>
  13. 13. 2. Should You Use this Stuff? Your presence is not always requested... (especially if you’re a “marketer”).
  14. 14. Don’t Be This Guy...
  15. 15. or this guy...
  16. 16. ...or that guy...
  17. 17. ...or this guy...
  18. 18. ...and definitely not this guy...
  19. 19. What Stuff Should(n’t) You Use?
  20. 20. Twitter
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  32. 32. What Can We Do? <ul><li>The best we can do, as Kurt Vonnegut taught, is just to be kind to each other. </li></ul>