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Journalism and Content Marketing – Peanut Butter & Jelly

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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: Some people say journalism has no place in content marketing – but it does! In this session, attendees will learn how to leverage the principles of journalism to create compelling content.

Published in: Business
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Journalism and Content Marketing – Peanut Butter & Jelly

  1. 1. Content Marketing & Journalism: Peanut Butter & Jelly How to Leverage Journalism Skills for Content Marketing Success www.christineparizo.com
  2. 2. We’re Creating: • Blog posts • White papers • Case studies • Infographics • Video scripts www.christineparizo.com
  3. 3. The Editorial Calendar www.christineparizo.com • Use themes. • Plan months in advance. • Break down themes into content. • Be prepared to flex. • Measure engagement
  4. 4. Your Content
  5. 5. Keep It… www.christineparizo.com • Clear • Concise • Active • Accurate
  6. 6. Have an Angle www.christineparizo.com • Business problem • Customer as hero • Behind the scenes
  7. 7. Be informative. www.christineparizo.com
  8. 8. Start strong. www.christineparizo.com • Who • What • Where • When • Why • How
  9. 9. Executive Summaries www.christineparizo.com • Essential details • Skip attribution • Be visual • Differentiate
  10. 10. Add color www.christineparizo.com • Small, visual details • Avoid clichés • Don’t mix metaphors • Skip purple prose • No buzzwords!
  11. 11. Leverage interviews www.christineparizo.com • Expert quotes • Internal SMEs • Paraphrase
  12. 12. Research! www.christineparizo.com • Statistics • Third-party studies • Examples • Always attribute
  13. 13. Q&A www.christineparizo.com
  14. 14. Christine Parizo Christine Parizo Communications christine@christineparizo.com www.christineparizo.com @cparizo Thank you!!!

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