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INFLUENCER CAMPAIGNS
THAT DON’T SUCK: A HOW-
TO GUIDE
#ASE16
Meet the Panel
#ASE16
Anne Parris
Managing Partner
Midlife Boulevard
midlifeboulevard.com
@annejparris
Debbie Bookstaber
P...
STEP ONE:
DECIDE ON
YOUR GOALS
#ASE16
STEP TWO:
FIND THE RIGHT
INFLUENCERS
#ASE16
#ASE16
STEP 3:
BE FAIR AND
REALISTIC
#ASE16
STEP 4:
MEASURE AND
EVALUATE
#ASE16
STEP 5:
RINSE AND
EXPAND/REPEAT
#ASE16
CASE
STUDIES
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Influencer Campaigns That Don't Suck A How-To Guide

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This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Top bloggers will share case studies and outline a step-by-step game plan for implementing your influencer campaign. Attendees will receive a free tool kit outlining influencer marketing metrics.

Published in: Business
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Influencer Campaigns That Don't Suck A How-To Guide

  1. 1. INFLUENCER CAMPAIGNS THAT DON’T SUCK: A HOW- TO GUIDE #ASE16
  2. 2. Meet the Panel #ASE16 Anne Parris Managing Partner Midlife Boulevard midlifeboulevard.com @annejparris Debbie Bookstaber President Element Associates elementassociates.com @buzzmommy Kelby Carr CEO Type-A Parent typeaparent.com @kelbycarr
  3. 3. STEP ONE: DECIDE ON YOUR GOALS #ASE16
  4. 4. STEP TWO: FIND THE RIGHT INFLUENCERS #ASE16
  5. 5. #ASE16 STEP 3: BE FAIR AND REALISTIC
  6. 6. #ASE16 STEP 4: MEASURE AND EVALUATE
  7. 7. #ASE16 STEP 5: RINSE AND EXPAND/REPEAT
  8. 8. #ASE16 CASE STUDIES

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