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Increasing Affiliate Revenue Through Membership Sites

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This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Successful strategies to implement a membership site component into your affiliate marketing campaigns. Increase loyalty, increased affiliate revenue and additional recurring revenue at the same time.

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Increasing Affiliate Revenue Through Membership Sites

  1. 1. Increasing Affiliate Revenue Through Membership Sites
  2. 2. What is Membership?
  3. 3. Increasing Affiliate Revenue Through Membership Sites Belonging, either individually or collectively, to a group. Some memberships may require a fee to join or participate while some do not. Others, as in the case of MENSA, have specific skill requirements that must be reached prior to be accepted into the group. Special privileges or benefits are entitled to members although not all members may have the same rights and privileges. Membership = Exclusivity
  4. 4. Groucho Marx “Please accept my resignation. I don’t want to belong to any club that will accept people like me as a member”
  5. 5. What is a Membership Site?
  6. 6. A membership site is a website that people join in order to get access to exclusive members only content, benefits, community interaction or special features.
  7. 7. Types of Membership Sites
  8. 8. Increasing Affiliate Revenue Through Membership Sites Online Learning Digital or Physical Products Blogs & Content Event Management Exclusive Community Custom Combo
  9. 9. Online Learning Sites
  10. 10. Increasing Affiliate Revenue Through Membership Sites Notable Facts Over 500 Employees Purchased in 2015 by LinkedIn for $1.5 Billion Dollars. Thousands of Topics Lynda.com Online education company offering thousands of video courses in software, creative, and business skills. Founded in 1995, the company produces video tutorials. Members have unlimited access to watch the videos, which are primarily educational.
  11. 11. Increasing Affiliate Revenue Through Membership Sites Notable Facts Over 400 Million members Purchased in 2016 by Microsoft for $26.2 Billion Dollars. Largest Social Business Site LinkedIn.com LinkedIn is a business-oriented social networking service. Founded in December 14, 2002 and launched on May 5, 2003, it is mainly used for professional networking.
  12. 12. PROJECTED 2017 GLOBAL SPENDING ON ONLINE LEARNING $32 BILLION Increasing Affiliate Revenue Through Membership Sites
  13. 13. Estimated $12.2 Billion In 2017 $4.23 BILLION 2015 Increasing Affiliate Revenue Through Membership Sites 2014 $2.55 BILLION GLOBAL LEARNING MANAGEMENT SYSTEM
  14. 14. 55% 25% 65% 30% Increasing Affiliate Revenue Through Membership Sites ONLINE LEARNING ANNUAL GROWTH RATE 40% 35%
  15. 15. Increasing Affiliate Revenue Through Membership Sites plan createdesign launch promote support
  16. 16. number of membership sites still operational after 18 months.35.7%
  17. 17. Customer Profile
  18. 18. Avatars Create a customer avatar to profile the typical user of your membership site. Eventually you will call your avatar by name and think of them when creating content or during marketing phases.
  19. 19. Avatars Who is a typical member? What do they do for a living? What is their lifestyle like? What are their problems? Why can’t they find a solution? What does your site change? How can I get to them?
  20. 20. Successful Site Examples
  21. 21. Increasing Affiliate Revenue Through Membership Sites Luxury Designer Fashion netaporter.com NET – A - PORTER
  22. 22. Is it a Membership Site?
  23. 23. Increasing Affiliate Revenue Through Membership Sites How much does it cost to get in the EIP Program?
  24. 24. NO Membership Fee… But…
  25. 25. BIG Annual Spend
  26. 26. Increasing Affiliate Revenue Through Membership Sites Net-A-Porter representatives will contact a customer when they have reached a specific level of total spending and invite them to participate in the exclusive EIP program. In some sense, the regular customers are just buying up the things that the EIP members have not purchased! eCommerce
  27. 27. Membership Site Success Strategies Prepping and Survival Membership Site thesurvivalpodcast.com The Survival Podcast with Jack Spirko
  28. 28. Increasing Affiliate Revenue Through Membership Sites THE SURVIVAL PODCAST focused on practical advice and community contributions to promote a preparatory mindset. Members are involved in every aspect from basic support to product reviews and sponsor approval. Specialized Niche
  29. 29. Increasing Affiliate Revenue Through Membership Sites Online Learning & Certification digitalmarketer.com Digital Marketer
  30. 30. Increasing Affiliate Revenue Through Membership Sites Digital Marketer found a pathway to shape their existing and revised content into specialized certification programs. Certified members get their own verification page and access to a private community designed to engage others and use their skills cooperatively. Learning & Certification
  31. 31. Increasing Affiliate Revenue Through Membership Sites Blog Content for WP Pros poststatus.com Post Status
  32. 32. Increasing Affiliate Revenue Through Membership Sites Post Status turned WordPress blogging and news on its head. Brian Krogsgard understood who his ideal member was and built a community around what those members wanted. He uses the same technologies that his members use. He speaks the same language and provides real community networking for WordPress professionals. Content & Community
  33. 33. Final Advice
  34. 34. Members Get to know your ideal members and what they want before you even think about starting your membership site. The most successful membership models make sure that the users are always the main focus. Give them what THEY WANT, not what YOU think they need or what other sites are doing. You are not your members.
  35. 35. Increasing Affiliate Revenue Through Membership Sites be ambitious Don’t be restrictive in your Membership site. You can transform almost any business to a membership model. be loud Promote your site with complete intention to get people in your Member site. The competition is fierce! be available The most successful sites provide the most hands-on interaction and live presence to their member base. be original Though there may be others in your niche, there is only one YOU in the niche. Fixate about content, not competition.
  36. 36. Increasing Affiliate Revenue Through Membership Sites MEMBERSHIPCOACH.COM @marcuscouch Marcus Couch

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