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How to Find New Business Opportunities as an Affiliate

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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: Learn how to position your business to a new vendor, how to select new vendors to work with, how to find them, and what to look for to build a successful relationship with them.

Published in: Business
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How to Find New Business Opportunities as an Affiliate

  1. 1. w w w . a v a n g a t e . c o m How to find new business opportunities if you are an affiliate marketer
  2. 2. Teodora Dobjanschi Affiliate Network Manager | Avangate Affiliate Network #1 CPS Network for Software and Digital Goods  9 years of experience  Contributor @FeedFront  International Speaker (US & EU conferences)  Connect via LinkedIn/Teodora-Dobjanschi  Get in touch via Twitter @teodora239 2 w w w . a v a n g a t e . c o m
  3. 3. Agenda:  Where can I find new affiliate programs? 1. Basic channels for driving new business. 2. Additional channels for advanced users. 3. Master affiliates ways of finding new opportunities.  Takeaways.  Q&A session.
  4. 4. w w w . a v a n g a t e . c o m Where can I find new affiliate programs?
  5. 5. 25% 19% 18% 9% 9% 7% 6% 4% 3% AffStat 2016
  6. 6. 62% 25% 13% Basic Advanced Master AffStat 2016
  7. 7. w w w . a v a n g a t e . c o m 1. Basic channels for driving new business.
  8. 8. Basic Channels Merchant’s website Online Search Engines Affiliate Network 8 w w w . a v a n g a t e . c o m
  9. 9. Merchant’s website • Research. • Check the affiliate program page on the vendor’s website. • Sign-up and await confirmation. • Manage denial emails. 9 w w w . a v a n g a t e . c o m Notes: Not all vendors have an affiliate program page on their website as some of them may overlook this and focus only on the network they are working with. Some vendors have the affiliate program page under different sections of their website such as ‘Tools’, ‘Contact’, ‘About us’, etc.
  10. 10. Online Search Engines • Keywords lists. • Geolocation. • Language. • Search engine. • Devices. • Online Ads. 10 w w w . a v a n g a t e . c o m
  11. 11. Affiliate Network • General Networks vs Niche Networks. • Network search options and filters. • Network tools (data feed, top programs, news section, new vendors notifications, etc.). 11 w w w . a v a n g a t e . c o m
  12. 12. w w w . a v a n g a t e . c o m 2. Additional channels for advanced users.
  13. 13. Advanced Channels Conferences & Events The Affiliate Manager contacts me Word of Mouth 13 w w w . a v a n g a t e . c o m
  14. 14. Conferences and events • Go to industry events. • Participate to speaking sessions. • Meet new merchants, networks, etc. 14 w w w . a v a n g a t e . c o m
  15. 15. The Affiliate Manager reaches out to me • Contact details. • Awareness. • Traffic Quality. • Network. • Email management. 15 w w w . a v a n g a t e . c o m AffStat 2016
  16. 16. Word Of Mouth • Discuss with people from the same industry or niche. • Read news, articles, and keep up to date with what is happening in the industry. • Benchmarks & Reports. 16 w w w . a v a n g a t e . c o m
  17. 17. w w w . a v a n g a t e . c o m 3. Master affiliates ways of finding new opportunities.
  18. 18. Master Channels Study your Competitors Search other websites Affiliate Network contact person 18 w w w . a v a n g a t e . c o m
  19. 19. Study your competitors • Know your competitors:  Similar promotional method used  Similar audience targeted  Similar products promoted • Monitor competitors • Update your portfolio 19 w w w . a v a n g a t e . c o m Source: Lynda.com
  20. 20. Search on other affiliate websites (from your niche) • Affiliate websites promoting products or services from your niche. • Different promotional methods used. • Similar audience targeted. • Identify new opportunities. 20 w w w . a v a n g a t e . c o m Source: toptierhomebasedbusiness.com
  21. 21. Affiliate Network direct contact • Make sure you have a direct contact from the network. • Ask your contact person about new opportunities. • Follow affiliate network communications. 21 w w w . a v a n g a t e . c o m
  22. 22. w w w . a v a n g a t e . c o m Takeaways.
  23. 23. Takeaways: 1. Analyze your existing new business channels. 2. Identify the best channels to grow your affiliate business. 3. Include other new business channels to match your business goals. 4. Invest in your relationships with Affiliate Managers & Network Managers. 23 w w w . a v a n g a t e . c o m
  24. 24. Q&A Feedback, questions? 24 w w w . a v a n g a t e . c o m
  25. 25. Need help with your new business strategy? Contact me at teodora.dobjanschi@avangate.com 25 w w w . a v a n g a t e . c o m
  26. 26. w w w . a v a n g a t e . c o m THANK YOU! USA HQ OPPERATIONAL OFFICEEMEA HQ One Alliance Center, 3500 Lenox Road, NE, Suite 710, Atlanta, GA 30326-4229, USA (678) 666-2660 Blvd. Dimitrie Pompei 10A. Conect 3 Building, 3rd Floor, 020337, Bucharest, Romania +40 31 710 1610 Prins Hendriklaan 26 II, 1075 BD, Amsterdam, The Netherlands +31 20 890 8080

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