Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How To Build An Engaged Audience Of Buyers On Social Media

76 views

Published on

Presented by Lauren Tickner of Impact School

Published in: Business
  • High paying jobs on Facebook? $25 per hour, start immediately ♥♥♥ http://t.cn/AieX6y8B
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

How To Build An Engaged Audience Of Buyers On Social Media

  1. 1. HOW TO BUILD AN ENGAGED AUDIENCE OF BUYERS ON SOCIAL MEDIA Lauren Tickner - Founder of Impact School @laurentickner
  2. 2. WHAT’S TO COME...
  3. 3. WHAT’S TO COME... ● The power of social media in 2019 and beyond
  4. 4. WHAT’S TO COME... ● The power of social media in 2019 and beyond ● The only place to start
  5. 5. WHAT’S TO COME... ● The power of social media in 2019 and beyond ● The only place to start ● Building a profitable audience
  6. 6. HI, I’M LAUREN TICKNER NASDAQ Top 10 Podcast Thousands Of Students Across The World Seven Figure Online Business
  7. 7. 6 YEARS AGO
  8. 8. TODAY6 YEARS AGO GUEST ON OVER 100 PODCASTS IN THE PAST 12 MONTHS
  9. 9. “SUCCESSFUL…”
  10. 10. “SUCCESSFUL…” = UNHAPPY & KNEW I COULD DO MORE
  11. 11.
  12. 12. NOW IS THE TIME!
  13. 13. Average daily time spent on social media is 142 minutes a day
  14. 14. THIS IS POSSIBLE FOR:
  15. 15. Coaches THIS IS POSSIBLE FOR:
  16. 16. Coaches Brick and mortar (stores/estate agents/service providers) THIS IS POSSIBLE FOR:
  17. 17. Coaches Brick and mortar (stores/estate agents/service providers) Info-products (courses, e-books, etc) THIS IS POSSIBLE FOR:
  18. 18. Coaches Brick and mortar (stores/estate agents/service providers) Info-products (courses, e-books, etc) Physical products THIS IS POSSIBLE FOR:
  19. 19. Coaches Brick and mortar (stores/estate agents/service providers) Info-products (courses, e-books, etc) Physical products Influencers THIS IS POSSIBLE FOR:
  20. 20. Coaches Brick and mortar (stores/estate agents/service providers) Info-products (courses, e-books, etc) Physical products Influencers Service providers THIS IS POSSIBLE FOR:
  21. 21. Coaches Brick and mortar (stores/estate agents/service providers) Info-products (courses, e-books, etc) Physical products Influencers Service providers People with a dream THIS IS POSSIBLE FOR:
  22. 22. THIS WORKS FOR ALL PEOPLE/BUSINESSES IN EVERY NICHE
  23. 23. 1 = FINDING A PROFITABLE NICHE
  24. 24. INDUSTRY VS NICHE
  25. 25. INDUSTRY = FITNESS
  26. 26. INDUSTRY = FITNESS NICHE = WEIGHT TRAINING
  27. 27. INDUSTRY = FITNESS NICHE = WEIGHT TRAINING SUB-NICHE = NEW MOTHERS
  28. 28. INDUSTRY = FITNESS NICHE = WEIGHT TRAINING SUB-NICHE = NEW MOTHERS PROBLEM = HATES HER BODY
  29. 29. INDUSTRY = FITNESS NICHE = WEIGHT TRAINING SUB-NICHE = NEW MOTHERS PROBLEM = HATES HER BODY ‘IDEAL FOLLOWER’ = NEW MUM WHO WANTS TO CHANGE HER BODY
  30. 30. INDUSTRY = FITNESS NICHE = WEIGHT TRAINING SUB-NICHE = NEW MOTHERS PROBLEM = HATES HER BODY ‘IDEAL FOLLOWER’ = NEW MUM WHO WANTS TO CHANGE HER BODY YOUR VEHICLE TO GET HER THERE = WEIGHT TRAINING
  31. 31. INDUSTRY = FITNESS NICHE = WEIGHT TRAINING SUB-NICHE = NEW MOTHERS PROBLEM = HATES HER BODY ‘IDEAL FOLLOWER’ = NEW MUM WHO WANTS TO CHANGE HER BODY YOUR VEHICLE TO GET HER THERE = WEIGHT TRAINING YOU NEED ALL 4 ELEMENTS
  32. 32. LIKE JOLENE, YOU WILL KNOW WHO YOU ARE MAKING CONTENT FOR:
  33. 33. 2 - SELECTING THE RIGHT PLATFORMS
  34. 34. USE THE PLATFORMS YOUR NICHE IS USING
  35. 35. VIDEO USE THE PLATFORMS YOUR NICHE IS USING
  36. 36. VIDEO AUDIO USE THE PLATFORMS YOUR NICHE IS USING
  37. 37. VIDEO AUDIO USE THE PLATFORMS YOUR NICHE IS USING
  38. 38. VIDEO AUDIO USE THE PLATFORMS YOUR NICHE IS USING
  39. 39. 3 - VALUABLE CONTENT
  40. 40. “WHY SHOULD I POST FREE CONTENT?!”
  41. 41. FREE VS STRATEGIC CONTENT ● Positions you as an expert.
  42. 42. ● Positions you as an expert. ● Know, LOVE, trust. FREE VS STRATEGIC CONTENT
  43. 43. ● Positions you as an expert. ● Know, LOVE, trust. ● Makes them aware of how much worse off their life is WITHOUT you. FREE VS STRATEGIC CONTENT
  44. 44. YOUR FREE CONTENT IS THE WHY & THE WHAT
  45. 45. YOUR FREE CONTENT IS THE WHY & THE WHAT It MUST Be Value-Packed. Life Updates & ‘Me, Me, Me’ = NO!
  46. 46. YOUR FREE CONTENT IS THE WHY & THE WHAT It MUST Be Value-Packed. Life Updates & ‘Me, Me, Me’ = NO!
  47. 47. ● Batch-create content ● Repurpose your content ● Strategic content posting & distribution calendar VIDEO AUDIO SAVE TIME WHILE CREATING FREE CONTENT...
  48. 48. YOUR FREE CONTENT IS THE WHY & THE WHAT PAID = THE TRANSFORMATION (THE HOW, THE ACCOUNTABILITY, THE ORGANISED STEPS)
  49. 49. 4 - You Need To Focus
  50. 50. ● E-commerce ● MLM ● Online courses ● Brick & mortar ● Public speaking ● Podcasting ● Brand deals ● Coaching ● Consulting ● Affiliate marketing ● Freelancing ● Events ● Infoproducts...
  51. 51. CHALLENGE 5 = MONETISING ● Shiny-object syndrome… ● MLM ● E-commerce ● Online courses ● Brick & mortar ● Public speaking ● Podcasting ● Brand deals ● Coaching ● Consulting ● Freelancing ● Events ● Infoproducts...
  52. 52. RECAP: HOW TO DOMINATE SOCIAL MEDIA WITH LAUREN TICKNER ● 1 = IDENTIFY YOUR GOALS ON SOCIAL MEDIA ● 2 = KNOW YOUR NICHE ● 3 = SELECT THE BEST PLATFORMS FOR YOUR IDEAL CLIENTS ● 4 = SELL THE RIGHT THING TO THE RIGHT PEOPLE, THE RIGHT WAY

×