Guide To Networking at Affiliate Summit East 2009


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Tips for networking at the Affiliate Summit East 2009 conference, taking place August 9-11, 2009 in New York City.

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  • Great list! A lot of new attendees don't know what to expect, or wish they would've prepared more for the show. This will definitely help- I know it's helped me and I'm a show vet!
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Guide To Networking at Affiliate Summit East 2009

  1. 1. Affiliate Summit East 2009 Guide to Networking Shawn Collins, Co-founder, Affiliate Summit
  2. 2. Define Your Goals <ul><li>You can’t get ROI if you don’t identify the targeted “R”. </li></ul>
  3. 3. Stay in the Conference Hotel <ul><li>Hilton New York: $199 per night (non-refundable) and $249 per night (refundable). </li></ul><ul><li>Informal networking all over the hotel before and after conference hours. </li></ul><ul><li>SOLD OUT! Be an early bird next time. </li></ul>
  4. 4. Target List of Attendees <ul><li>Review list of attending companies. </li></ul><ul><li>Seek out people in the Social Network. </li></ul><ul><li>Set up meetings in NYC. </li></ul><ul><li>Search Google images for people and create a discreet compilation of headshots of your targets. </li></ul>
  5. 5.
  6. 6. Map Out Exhibitors
  7. 7. Business Cards
  8. 8. Read FeedFront Magazine
  9. 9. Prepare for Networking Opportunities <ul><li>Affiliate Meet Market </li></ul><ul><li>Affiliate Summit Tweetup </li></ul><ul><li>Exhibit Hall </li></ul><ul><li>Meals </li></ul><ul><li>Ask the Experts </li></ul><ul><li>Affiliate Summit Karaoke </li></ul><ul><li>Affiliate Triathlon </li></ul>
  10. 10. Pre-Engage <ul><li>Become part of the conversation with industry leaders. </li></ul><ul><ul><li>Call in to podcasts. </li></ul></ul><ul><ul><li>Post comments to blogs. </li></ul></ul><ul><ul><li>Send feedback to newsletters. </li></ul></ul><ul><ul><li>Respond in forum threads. </li></ul></ul><ul><ul><li>Add them on Twitter, Facebook, etc. </li></ul></ul>
  11. 11. Follow on Twitter #ase09
  12. 12. Name Tags <ul><li>Name tags will be color coded by attendee type. Find your target color and lock in. </li></ul>
  13. 13. Speakers on Twitter
  14. 14. Perfect Your Elevator Speech <ul><li>An elevator pitch (or elevator speech) is a brief overview of an idea for a product, service, or project. The pitch is so called because it can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words). - Wikipedia </li></ul>
  15. 15. Do Your Homework <ul><li>Want to meet a speaker… read their bio on the Affiliate Summit site. </li></ul><ul><li>Looking for a rep from a certain company… read up on their recent news and “About Us” page. </li></ul>
  16. 16. Be Memorable! <ul><li>The way you dress. </li></ul><ul><li>Opening lines. </li></ul><ul><li>Presence at the show as a sponsor. </li></ul>
  17. 17. K.I.S.S. Method <ul><li>Keep It Simple, Stupid. </li></ul><ul><li>Surgical strike – be focused and concise. </li></ul><ul><li>Leave the details for later. </li></ul>
  18. 18. Follow Up <ul><li>All the networking is for naught if you don’t follow up. </li></ul><ul><li>Forget e-mail and phone – lead off with a hand-written note. </li></ul>
  19. 19. See you in New York City! <ul><li>Any questions? Contact us… </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>417-2SUMMIT (278-6648) </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>