Daily Program Management: Recruitment, Optimization, Compliance

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Brook Schaaf spoke on Daily Program Management: Recruitment, Optimization, Compliance at the February 2012 Affiliate Summit Austin Meetup.

More details on the meetup at http://www.meetup.com/affiliate-summit-austin/

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  • The metaphor of empire is workable in that affiliate marketing is sprawling and expanding, covering most of the civilized world, though it lacks any sort of central control. The eastern half of the empire is less well remembered or understood but was richer.
  • 1) “Traditional” networks are known as transparent networks. This is where the retail world is centered but also a fair amount of lead gen. You’ll typically pay a network fee of 20-30% of the commissions paid to affiliates. 2) “Tracking Platforms” is an admittedly nebulous term that includes SAAS, out-of-the-box, build-your-own-network, and low-cost services. They typically make money with volume. 3) CPA networks are typically lead focused. The barriers to entry are lower, so competition is high. Some have differentiated themselves, like MediaTrust moving to PPC and ClickBank focusing on virtual products. Others, like Copeac, have gone under. COPEAC and Intermark Media went under after the Federal Trade Commission filed suit against them for fake news sites like channel2local.com, touting Acai Berry, colon cleansing, and other products. In 2010 they were named #1 affiliate network in Performance Insider's poll.4) There are also proprietary and reseller relationships.
  • Disclosure: I am a part owner of ForMeToCoupon.
  • Summary with Productives, Clicks, Orders, Revenue, CR, AOS by fiscal week. Bottom Tabs – Summary, YoY, Baseline, 2012 YTD, High-Value Pubs, 2011, 2010 past years
  • Summary with Productives, Clicks, Orders, Revenue, CR, AOS by fiscal week. Bottom Tabs – Summary, YoY, Baseline, 2012 YTD, High-Value Pubs, 2011, 2010 past years
  • Daily Program Management: Recruitment, Optimization, Compliance

    1. 1. Affiliate Program Management Daily Program Management:Recruitment, Optimization, Compliance Affiliate Summit Meetup February 28, 2011
    2. 2. Overview• What is an OPM?• The Two Halves of the Affiliate Marketing Empire• Tracking Solutions• Recruitment and Optimization• Compliance
    3. 3. What is an OPM?• OPM: “Outsourced Program Management”• An agency specializing in affiliate program management.• Schaaf-PartnerCentric manages approximately 50 programs, roughly one-third lead, two- thirds retail.
    4. 4. The Two Halves of the Affiliate Marketing Empire
    5. 5. Tracking Solutions“Traditional” Tracking CPA Platforms
    6. 6. Tracking and Monetization SupportMetrics and Monetization Offer DiscoverySEM Software Automation
    7. 7. Brand Verity
    8. 8. Competitive Analysis
    9. 9. CIM – Customer Interaction Manager
    10. 10. Newsletters
    11. 11. Task/Project Management
    12. 12. Weekly Reporting
    13. 13. Contests
    14. 14. EndBrook Schaafbrook@schaafpc.com512.464.1122

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