Boost Your Marketing with Faux Holidays and Special Events
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Boost Your Marketing with Faux Holidays and Special Events
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This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Expand your marketing with lesser-known “holidays” and trending events. Learn where to find them, how to use them in your content marketing and social media, and how they can boost your revenue.
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Boost Your Marketing with Faux Holidays and Special Events
- Affiliate Summit West 2017 Boost Your Marketing with Faux Holidays and Special Events Tricia Meyer, MeyerTech, LLC, @SunshineTricia Joe Sousa, Fanatics, @drcool73 Nathan Smith, Zynali Marketing Solutions @CoffeeNate
- ●The “National Dog Day” Phenomenon ●What are “Faux Holidays”? ●Finding and Tracking Them ●Using Them in Content Marketing, Social Media, and More ●Starting Your Own “Day” ●Monetize and Track Agenda
- National Dog Day
- National Dog Day
- ●Food/Drink Holidays ●Shopping Days ●Charitable Days ●Sporting Events What Are “Faux Holidays” and Special Events?
- Food Days
- Food Days
- Food Days
- Drinking Days
- • Black Friday • Cyber Monday • Green Monday • Free Shipping Day • Singles Day Shopping Days
- Charitable Days
- Charitable Days
- Over 300 “Hot Markets” a year • Championships • Product Launches • New Team Logos • Trades and Free Agents • Drafts • Big Games Some events are planned, some are out of the blue “Fan” Holidays • MLB Opening Day • Jersey Day • College Colors Day Micro Moments • Record Breakers • Retirements • Amazing plays • Amazing performances Sporting Events
- Online Calendars ○ http://trackmaven.com/blog/2016/04/national-days-calendar ○ http://www.nationaldaycalendar.com/calendar-at-a-glance ○ http://www.thenibble.com/fun/more/facts/food-holidays.asp ○ http://www.checkiday.com Create Your Own Calendar ○ http://www.wineclubgroup.com/annual-wine-holidays Hashtag Tracking ○ Twitter ○ Facebook Finding and Tracking
- • Is your content preparatory or reactionary? • Are you helping people prep for the day or get ready for the day? • Are you just celebrating on that day? Example: National Taco Day is Oct. 4th. On Sept. 27th You could write a post telling about how National Taco Day is in a week with favorite recipes, the history of tacos, a debate of soft or crisp, etc. That is a preparatory post. If you just happen to see a social post on the 4th and realize it is National Taco Day your post could be more along the lines of “10 Reasons I Love Tacos” or share some funny taco memes. This is more of reactionary content. Content Marketing Ideas
- Content Marketing Ideas
- Social Media Tips
- Social Media Tips
- Social Media Tips
- • Tie the occasion to your niche • Coffee supports productivity, Creativity, and mental function • Use the trending hashtag for discoverability National Coffee Day
- • Communicate • Merchants, give your affiliates a heads up • Affiliates, talk to your merchants • Custom Graphics • Any special products? • Special coupon codes and promos • Recruit around specific days or events • Blogs • Social • Niche sites Affiliate Managers and OPMs
- Affiliate Managers and OPMs
- Affiliate Managers and OPMs
- Affiliate Managers and OPMs
- • Create emails specifically around the holiday • Link to old content in your newsletters • Add a “holiday” section to your template and feature new ones each day as additional newsletter content Newsletters and Emails
- Newsletters and Emails
- ● Choose Your Niche ● Research What Is Already There ● Create Content ● Choose Hashtag ● Press Release ● Reach Out to Merchants, Affiliates, Bloggers, etc. Creating Your Own Day
- Creating Your Own Day (Good Example!)
- Creating Your Own Day (Good Example!) National Jersey Day - NFLPA and Fanatics.com ● Started in 2015 ● First Friday in November ● Encourages everyone to wear their favorite jersey ● #jerseyfriday - thousands of engagements ● Social contests ● Great marketing messages ● Affiliates can promote the heck out of days like this
- Creating Your Own Day (Bad Example!)
- Creating Your Own Day
- What good is all of this if you don’t make any money from it? Monetize and Track
- SubId Tracking
- • Simple tool to add UTM parameters • Reduces “Direct/None” in Google Analytics reports Use Google Campaign URL Builder
- Checkiday.com to find what ‘day’ it is Use Publisher Toolkit (toolkit.fmtc.co) and ShareASale Deal database to find relevant deals Finding Affiliate Channel Deals
- Free Shipping Day Conform the Occasion to Your Niche
- Use a Faux-casion to Land a New job
- Tricia Meyer tricia@tricia.me @sunshinetricia www.tricia.me Nathan Smith nathan@zynali.com @CoffeeNate Joe Sousa jsousa@fanatics.com www.whatdoesjoethink.com @drcool73 Contact Information