Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Be a Rockstar on Amazon: the ultimate checklist, tips and tricks to be successful with Amazon FBA

58 views

Published on

With Valeria Pagano of OnMaCon

Published in: Business
  • If you want to download or read this book, copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • If you want to download or read this book, Copy link or url below in the New tab ......................................................................................................................... DOWNLOAD FULL PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Be a Rockstar on Amazon: the ultimate checklist, tips and tricks to be successful with Amazon FBA

  1. 1. Be a Rockstar on Amazon: The ultimate checklist, tips and tricks to be successful with Amazon FBA
  2. 2. Agenda Why Amazon FBA Choose your Product Choose Supplier Preparation The Listings Marketing (PPC and others) Tips, Tricks
  3. 3. About Me Since 2011 E-Commerce Specialist Started in 2015 working with Amazon (A+Content) Since 2018 helps Retailers with their listings on Amazon, eBay, Google PLA
  4. 4. Advantages of Amazon FBA Free from Shipping High sell volume No logistics to take care of Qualification for Amazon Prime From Supplier to Amazon FBA
  5. 5. First Step: Choose your Product 03 01 04 02 The right Products is vital Look for a Niche with high potential Less competitors The search Products with few reviews (max. 50) Price: 15-100 $ (golden spot: 60 $) Potentially giftable Small Concentrate the research on… Analyze the sales per month of your best competitor Avoid big trends (which will explode soon) Amazon’s Best Sellers Feature Find Product demand Google Trends Viral Launch CamelCamelCamel Jungle Scout Use the right tools
  6. 6.  Alibaba but also alternatives (Chinabrands; Madeinchina, Bizbilla)  Once you decided on the Product, you contact 5 Suppliers, sorted by: review, years of experience. You can check also if they have Skype  You ask for the MOQ (Minimum Order Quantity), the Price per MOQ and for a sample of the Product  Use the quotes you get from each of the Suppliers as dealing material  Try to always consider your margin Second Step: Choose Supplier
  7. 7. Third Step: Preparation Set your account:  Seller central account;  Pick the Professional Option: 39,99$ /Month  Use a general name (with category name in it); Purchase UPC  Use SnapUPC or GS1 US  You can send them directly to Supplier Set the Price  Try to maintain your margin above 30%  Don’t be the cheapest seller  Set your Price high  Use the FBA Revenue Calculator
  8. 8. Fourth Step: The Listings 01 02 04 03  Good Product pictures!  Different views  White Background and Lifestyle The Pictures  The wrong category will make you “invisible”  “Customers also bought” Option  1st.Category: most Relevant; 2nd Category: Subcategory The Category  Structure for the perfect Title: Brand-Variant- Size/Quantity-Keywords  Capitalize the first letter of every word  NO promotions, symbols or suggestive commentary (best) The Title Optimize at least the first three for mobile Use LSI Keywords you can’t use in the Title Customer Optimized: key information in 15-20’’ The Bullet points
  9. 9. Fifth Step: Initial Reviews 1 3 2 Don’t cheat! Avoid reviews from: mother, family, friends or shady groups Find out if you are applicable for Amazon Early Reviewer Program or Amazon Giveaways Allowed Tricks: - Request reviews to Customers you provided Support to; - Add the request in the Product Listing - Follow up Emails (with a little story)
  10. 10. Choose ten keywords that define your Product. Don’t use bulk keywords: Amazon PPC is not Google PPC1 Analyze your competitors’ campaigns using Reverse ASIN Search2 Two Philosophies: - The one Automatic //Manual High Budget Campaign: Let the campaigns run on automatic for 10 days with a budget of 10-15$ per day - The Four Automatic campaigns Low Budget: Run 4 campaigns based on Clusters (Product // Category // Brand // Goals) for 10 days on approx. 5/6$ pro day 3 Sixth Step: PPC Campaigns 4 Never stop your campaigns! Learn to optimize them
  11. 11. Extra Mile: Other Marketing Channels  Looking for external traffic will get you ahead from your competitors  You use Amazon as Showcase for your Brand  Don‘t send traffic directly to your Products on Amazon  Create Landing pages and a funnel
  12. 12. Tip: Add A+ Content 3% -10% more Sales Strong Branding Connotation Full Shopping Experience
  13. 13. Tip: Mistakes to avoid Always check the permissions and documentations for some specific categories Take your time to order samples and review the quality of your Product. You might also look for some competitor’s Product First understand Amazon’s Basics: they won’t change Don’t focus on a single Product, try to build a portfolio Don’t infringe the copyright
  14. 14. Tricks Before you launch your Product, create an Email list and use it to generate your traffic once you launch your Product Use the FAQ to drive more sales: the more your potentials will be sure about your Products, the more will convert into buyers If your competitor is running external PPC campaigns and use Bitly Links, you can extract their stats from it Use five Keywords in your Canonical URL, it will give a little ranking on Google too (it means extra traffic!)
  15. 15. The full Checklist Suppliers Choosing the right Supplier is vital. Poor quality or delayed timing will affect your business. Product Take your time to do the researches, to check the demand, the competitors. Reviews Don’t use Black Hat tricks, you will risk your account. Focus on the connection with the customer PPC Campaigns Plan the Budget and your goals. Start on Automatic, then optimize your campaigns Preparation Documentations, permissions (if needed) have to be available. Set the Account and the Price considering a long term business Add the “extra” A+ Content Social Media Traffic
  16. 16. Thank you! Email: valeria.pagano@onmacon.de Linkedin: valeriapagano/
  17. 17. Be a Rockstar on Amazon: The ultimate checklist, tips and tricks to be successful with Amazon FBA

×