Avoiding Tech Nightmares and Focusing on Marketing


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This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: I’ll talk about some of the tech nightmares I’ve seen over the last 20 years or so of engineering and how to avoid them.

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Avoiding Tech Nightmares and Focusing on Marketing

  1. 1. I hate computers.
  2. 2. warning signs single developer bad communication frequent downtime emergency driven high turnover lack of motivation over-building under-testing bad estimation equity-only deals
  3. 3. Programming sucks. Everyone should read: http://daftlabs.com/ProgrammingSucks “Most people don't even know what sysadmins do, but trust me, if they all took a lunch break at the same time they wouldn't make it to the deli before you ran out of bullets protecting your canned goods from roving bands of mutants.”
  4. 4. Great leaders are willing to throw away their entire codebase for the good of the company.
  5. 5. y
  6. 6. Tools Pivotal Tracker Github New Relic Amazon Web Services Heroku
  7. 7. hierarchy of needs functionality user experience design
  8. 8. Thank you! This presentation is available at: daftlabs.com/slides/PMS14 daftlabs.com/creed @jtgraphic