Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ani jigarijan asw 2019 6th jan 2019 1600 to 1700hrs-ppt

76 views

Published on

ASW19

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Ani jigarijan asw 2019 6th jan 2019 1600 to 1700hrs-ppt

  1. 1. THE APAC RETAIL OPPORTUNITY IS THE LIVELIEST IN THE WORLD
  2. 2. Is the APAC eCommerce potential an opportunity for me? YES NO MAYBE (next 12-18 mths)
  3. 3. China & Korea Digital Powerhouses
  4. 4. 2013 2016 2019 11% of retail sales 17% of retail sales 22% vs 14.2% YOY 71.2% of APAC eCommerce, 2022F $1.2T in 2019 up 80% to $1.8T in 2022
  5. 5. Infrastructure, Bureaucracy & Regulation Low Financial Account Penetration Urban vs Rural Government Restrictions
  6. 6. Consumer, Product & Price
  7. 7. Utilising a global playbook or implementing localised strategies
  8. 8. Key differences between APAC, Europe and US
  9. 9. Affiliate / performance-driven opportunities in a mobile first region
  10. 10. Consumer buying behaviour different across category and touchpoint
  11. 11. Importance of an omni-channel strategy
  12. 12. APAC, the Europe and US of years past, present or future
  13. 13. Goals, strategies and approaches to a successful business in APAC
  14. 14. Considerations to expanding into APAC and the role of partnerships
  15. 15. Is the APAC eCommerce potential an opportunity for me? YES NO MAYBE (next 12-18 mths)

×