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Affiliates and Affiliate Managers: A Show in Partnership


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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: How do affiliate managers and affiliates work together for mutual success? What part does each play in negotiations, communication, and goal setting? Get practical tips from different perspectives.

Published in: Business
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Affiliates and Affiliate Managers: A Show in Partnership

  1. 1. Affiliate Summit East 2017 Affiliates & Affiliate Managers: A Show in Partnership Tricia Meyer, MeyerTech, LLC, @SunshineTricia Cindy Ballard, Cindy Ballard Marketing, @CBMrkting
  2. 2. Agenda • Influencers and/or Affiliates • Recruitment and Joining Programs • Communication Methods • Negotiation • Attribution Options • Information Sharing • Opposites Working Together
  3. 3. Influencers and/or Affiliates
  4. 4. Influencers and/or Affiliates • What’s the difference? • How are the approaches the same? • How are they different?
  5. 5. Recruitment and Joining Programs
  6. 6. Recruitment and Joining Programs • What do affiliate managers like to see in an application? • Be sure to list the site you will promote the merchant on. • How will you promote the merchant? • What can an affiliate do if she is rejected?
  7. 7. Recruitment and Joining Programs • How do affiliates like to be recruited? • How can a merchant get an affiliate’s attention? • What turns affiliates off? • Incentives must be reasonable
  8. 8. Communication Methods
  9. 9. Communication Methods “If you don’t know how an affiliate likes to be contacted, you need to find out.” -- Cindy “I’m more likely to respond when I know the affiliate manager or they offer me useful information.” --Tricia
  10. 10. Communication Methods • Newsletters • Social Media • Instant Messengers/Skype • Phone • Direct Email • Blog Posts • Conferences/Meetings
  11. 11. Negotiation
  12. 12. Negotiation • Homepage placement • Newsletter placement • Written reviews • Video reviews (Edited or on the fly videos) • Social Media mentions • Featured merchant in category • Solo email drops • Inclusion in “Best of” or recommendations
  13. 13. Negotiation • Products to review • Exclusive coupons • Vanity codes • Commission increases • Prizes to give away • Bonuses • Trademark bidding rights • Slotting Fees • Attribution options
  14. 14. Attribution Options
  15. 15. Attribution Options • What is attribution? • How can affiliates profit from attribution? • How can attribution help merchants?
  16. 16. Information Sharing
  17. 17. Information Sharing • Overall program stats • Types of sites doing well • Products selling well • Top performing links/coupons • Upcoming deals • Merchant-specific information • Merchant’s other advertising (Valpak, Sirius, etc)
  18. 18. Information Sharing • Specific sites doing well • Stats for individual affiliates • Suggested keywords other affiliates are using (long- tail or AdWords) • Ownership information of other sites
  19. 19. Opposites Working Together
  20. 20. Opposites Working Together • Cindy’s Top Takeaway • Tricia’s Top Takeaway
  21. 21. Questions? Tricia Meyer @sunshinetricia Cindy Ballard @CBMrkting