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1
AFFILIATE NICHES: WHAT’S HOT & WHAT’S NOT IN 2017
Andra Ioana, Affiliate Programs Manager
Affiliate Summit West, January 2017
2
AGENDA FOR TODAY
Affiliateniches
What’s
hot in
2017
Affiliateniches
When
could it
go bad
Affiliateniches
Evaluate
the
niche’s
potential
3
Burning questions
How do I find the best niches
for me?
Which are the most profitable
niches?
Are the popular niches too
competitive?
Will I be able to drive enough
traffic to a narrow niche?
4
1! BEING IN THE RIGHT VERTICAL
WHAT IS HOT
5
WHAT IS HOT – TRENDING NOW
ONLINE
Affiliate marketing top 10 categories (AffStat 2016)
6
WHAT IS HOT – WINNING NICHES
Affiliate marketing top 10 categories evolution
2014 vs 2016
o Products and services with
an increased online
demand along with the
popular categories are
the first option when
choosing the niches
7
WHAT IS HOT
2! SOLVING A PAIN POINT
8
A big pain point equals a large audience
9
WHAT IS HOT
3! WHAT NOBODY / VERY FEW
AFFILIATES THINK ABOUT
10
WHAT IS HOT – FEW COMPETITORS
#Top Category: Digital Goods
#1 Vertical - Computers & Electronics
# 6 Broad niches: Accessories &
Peripherals; Computers; Consumer
Electronics; Gaming; Mobile Services
& Telecommunications; Software
#Hundreds of narrow niches:
Windows software, Mac OS, video
editing, photo editing, webdesign,
VPN, work productivity, etc.
11
Go To the Affiliate
Networks you work
with and ask them
which are their best
selling (100) products
Research each item
and rate them
according to the
niche's "profitability
criteria”
Select minimum 2
merchants from the
same niche to A/B
test traffic
HOW TO PICK AN AFFILIATE NICHE
12
HOW TO PICK AN AFFILIATE NICHE
The Profitability Criteria list
 Is this niche in one of the trending now
verticals?
 Is this a broad or narrow niche?
 Is this niche associated with pain points ,
hobbies or passions?
 What are the average searches on
Google for related ideas?
 How many vendors are selling products /
services in this niche?
 How many other affiliates are promoting it
already?
13
WHAT IS NOT HOT
Products or services with Google
and content restrictions –> Visit
Google Advertising Policies
Merchant web pages with
penalties
Oversaturated niches
14
KEY TAKEAWAYS
From the thousands of affiliate niches the hottest ones are:
In products or services verticals with an increased online
demand
Solving bigger or smaller pain points that people face
Narrow niches where a smaller number of affiliates compete
Allowing you to send traffic from the biggest sources such as
Google or Facebook
15
Thank you!
aioana@fastspring.com
@2andrai

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Affiliate Niches – What’s Hot and What’s Not in 2017

  • 1. 1 AFFILIATE NICHES: WHAT’S HOT & WHAT’S NOT IN 2017 Andra Ioana, Affiliate Programs Manager Affiliate Summit West, January 2017
  • 2. 2 AGENDA FOR TODAY Affiliateniches What’s hot in 2017 Affiliateniches When could it go bad Affiliateniches Evaluate the niche’s potential
  • 3. 3 Burning questions How do I find the best niches for me? Which are the most profitable niches? Are the popular niches too competitive? Will I be able to drive enough traffic to a narrow niche?
  • 4. 4 1! BEING IN THE RIGHT VERTICAL WHAT IS HOT
  • 5. 5 WHAT IS HOT – TRENDING NOW ONLINE Affiliate marketing top 10 categories (AffStat 2016)
  • 6. 6 WHAT IS HOT – WINNING NICHES Affiliate marketing top 10 categories evolution 2014 vs 2016 o Products and services with an increased online demand along with the popular categories are the first option when choosing the niches
  • 7. 7 WHAT IS HOT 2! SOLVING A PAIN POINT
  • 8. 8 A big pain point equals a large audience
  • 9. 9 WHAT IS HOT 3! WHAT NOBODY / VERY FEW AFFILIATES THINK ABOUT
  • 10. 10 WHAT IS HOT – FEW COMPETITORS #Top Category: Digital Goods #1 Vertical - Computers & Electronics # 6 Broad niches: Accessories & Peripherals; Computers; Consumer Electronics; Gaming; Mobile Services & Telecommunications; Software #Hundreds of narrow niches: Windows software, Mac OS, video editing, photo editing, webdesign, VPN, work productivity, etc.
  • 11. 11 Go To the Affiliate Networks you work with and ask them which are their best selling (100) products Research each item and rate them according to the niche's "profitability criteria” Select minimum 2 merchants from the same niche to A/B test traffic HOW TO PICK AN AFFILIATE NICHE
  • 12. 12 HOW TO PICK AN AFFILIATE NICHE The Profitability Criteria list  Is this niche in one of the trending now verticals?  Is this a broad or narrow niche?  Is this niche associated with pain points , hobbies or passions?  What are the average searches on Google for related ideas?  How many vendors are selling products / services in this niche?  How many other affiliates are promoting it already?
  • 13. 13 WHAT IS NOT HOT Products or services with Google and content restrictions –> Visit Google Advertising Policies Merchant web pages with penalties Oversaturated niches
  • 14. 14 KEY TAKEAWAYS From the thousands of affiliate niches the hottest ones are: In products or services verticals with an increased online demand Solving bigger or smaller pain points that people face Narrow niches where a smaller number of affiliates compete Allowing you to send traffic from the biggest sources such as Google or Facebook