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AFFILIATE NICHES: WHAT’S HOT & WHAT’S NOT IN 2017
Andra Ioana, Affiliate Programs Manager
Affiliate Summit West, January 2017

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AGENDA FOR TODAY
Affiliateniches
What’s
hot in
2017
Affiliateniches
When
could it
go bad
Affiliateniches
Evaluate
the
niche’s
potential

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Burning questions
How do I find the best niches
for me?
Which are the most profitable
niches?
Are the popular niches too
competitive?
Will I be able to drive enough
traffic to a narrow niche?

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1! BEING IN THE RIGHT VERTICAL
WHAT IS HOT

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WHAT IS HOT – TRENDING NOW
ONLINE
Affiliate marketing top 10 categories (AffStat 2016)

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WHAT IS HOT – WINNING NICHES
Affiliate marketing top 10 categories evolution
2014 vs 2016
o Products and services with
an increased online
demand along with the
popular categories are
the first option when
choosing the niches

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WHAT IS HOT
2! SOLVING A PAIN POINT

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A big pain point equals a large audience

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WHAT IS HOT
3! WHAT NOBODY / VERY FEW
AFFILIATES THINK ABOUT

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WHAT IS HOT – FEW COMPETITORS
#Top Category: Digital Goods
#1 Vertical - Computers & Electronics
# 6 Broad niches: Accessories &
Peripherals; Computers; Consumer
Electronics; Gaming; Mobile Services
& Telecommunications; Software
#Hundreds of narrow niches:
Windows software, Mac OS, video
editing, photo editing, webdesign,
VPN, work productivity, etc.

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Go To the Affiliate
Networks you work
with and ask them
which are their best
selling (100) products
Research each item
and rate them
according to the
niche's "profitability
criteria”
Select minimum 2
merchants from the
same niche to A/B
test traffic
HOW TO PICK AN AFFILIATE NICHE

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HOW TO PICK AN AFFILIATE NICHE
The Profitability Criteria list
 Is this niche in one of the trending now
verticals?
 Is this a broad or narrow niche?
 Is this niche associated with pain points ,
hobbies or passions?
 What are the average searches on
Google for related ideas?
 How many vendors are selling products /
services in this niche?
 How many other affiliates are promoting it
already?

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WHAT IS NOT HOT
Products or services with Google
and content restrictions –> Visit
Google Advertising Policies
Merchant web pages with
penalties
Oversaturated niches

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KEY TAKEAWAYS
From the thousands of affiliate niches the hottest ones are:
In products or services verticals with an increased online
demand
Solving bigger or smaller pain points that people face
Narrow niches where a smaller number of affiliates compete
Allowing you to send traffic from the biggest sources such as
Google or Facebook

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Thank you!
aioana@fastspring.com
@2andrai