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Affiliate Marketing by the Numbers

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Affiliate Marketing by the Numbers

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Data from comScore, Commission Junction and Affiliate Benchmarks will illustrate the current state of affiliate marketing from these three perspectives: the industry, the network and the publisher.

Data from comScore, Commission Junction and Affiliate Benchmarks will illustrate the current state of affiliate marketing from these three perspectives: the industry, the network and the publisher.

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Affiliate Marketing by the Numbers

  1. 1. Affiliate Summit West 2010<br />Affiliate Marketing by the Numbers <br />Nicole Williams<br />Advertiser Account Director, Commission Junction<br />
  2. 2. Agenda<br /><ul><li> Industry Trends
  3. 3. Growth Highlights
  4. 4. What’s Ahead </li></ul>2<br />
  5. 5. Economic Outlook<br />3<br />
  6. 6. Consumer Confidence Index<br />Source: comScore Data<br />
  7. 7. e-Commerce and Retail Sales Trends<br />Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers<br />
  8. 8. e-Commerce Buyers & Transactions<br />Source: comScore Data<br />Note: The U.S. Department of Commerce calculation includes total retail and food service sales, which also accounts for motor vehicles and parts dealers<br />
  9. 9. CJ Advertiser Category Trends<br />7<br />Source: CJ Data<br />
  10. 10. Advertiser Categories that Generate Revenue<br />8<br />Source: Affiliate Benchmarks<br />
  11. 11. Section Summary: Industry Trends<br />Consumer confidence is on the rise <br />e-commerce continues to outpace brick and mortar <br />Increase in number of online shoppers <br />Economic influence on advertiser category trends<br />9<br />
  12. 12. Customer Prioritization<br />Note: B2C and B2B marketers<br />Source: Duke University’s Fuqua School of Business, “The CMO Survey” commissioned by the American Marketing Association (AMA), August 10, 2009<br />eMarketer.com<br />10<br />
  13. 13. It Takes an Offer<br />Source: shopLocal<br />
  14. 14. Coupon Site Growth<br />Source: comScore Media Metrix<br />
  15. 15. Coupon/Deal Publisher Growth<br />13<br />Source: CJ Data<br />
  16. 16. Deals and Coupons<br />14<br />Source: Affiliate Benchmarks<br />
  17. 17. Free Shipping Offers: Average Order Value<br />15<br />Source: comScore Data<br />
  18. 18. Holiday Trends <br />16<br />Source: comScore<br />
  19. 19. Social Media<br />Note: among 500 largest retail Websites ranked by annual sales<br />Source: Internet Retailer, &quot;Top 500 Guide,&quot; May 2009; eMarketer calculations, September 2009<br />17<br />
  20. 20. 18<br />Source: CJ Data<br />
  21. 21. Section Summary: Growth Highlights<br />Coupons continue to drive growth <br />Initial results from holiday are promising <br />Emerging media success: social shopping sites <br />19<br />
  22. 22. New Distribution: Emerging Media<br />20<br />
  23. 23. Publisher Experience<br />21<br />
  24. 24. New Distribution: Emerging Media<br />22<br />Source: eMarketer<br />
  25. 25. New Distribution: Emerging Media<br />23<br />Source: eMarketer<br />
  26. 26. Growing Importance of Social Media<br />Source: Affiliate Benchmarks<br />
  27. 27. In Conclusion<br />Rebounding economy<br />Embrace new technologies <br />Increase social activity <br />Think strategically with focus on ROI <br />25<br />
  28. 28. 26<br />
  29. 29. Affiliate Marketing Confidence<br />

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