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Affiliate Marketing Basics for Merchants

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Affiliate Marketing Basics for Merchants

  1. 1. Developing the Right Merchant Mindset Andy Rodriguez, President, Andy Rodriguez Consulting Inc.
  2. 2. What is an Affiliate Marketing Program? <ul><li>One of the fastest growing channels in e-commerce, an affiliate marketing program is a contractual agreement between an affiliate and a merchant to acquire targeted traffic, new customers, generate sales leads, and/or sell products. </li></ul>AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]
  3. 3. Managing a Virtual Sales Team <ul><li>Affiliates work when they want and for whom they want. Once you understand this concept, you are on your way to building successful, long lasting, profitable relationships. </li></ul>AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]
  4. 4. Managing a Virtual Sales Team <ul><li>Affiliates can not be fired, they are not your employees </li></ul><ul><li>Affiliates do not work for you, they work along with you </li></ul><ul><li>Affiliates have no fixed work hours, no time requirements </li></ul><ul><li>Affiliates have no fear of loss of compensation or sick days </li></ul><ul><li>Affiliates have more work than they have hours in the day </li></ul><ul><li>Affiliates don’t need you, you need them </li></ul><ul><li>Affiliate’s most important asset and ROI is TIME </li></ul><ul><li>Merchant’s most important asset and ROI is TRUST </li></ul><ul><li>Build the relationships, the sales will follow </li></ul>AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]
  5. 5. What does it take to manage a successful affiliate marketing program? AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address] <ul><li>Creative Inventory </li></ul><ul><li>Maximizing Link Performance </li></ul><ul><li>Clear Call to Action </li></ul><ul><li>Deep Linking </li></ul><ul><li>Keep Links in Context </li></ul><ul><li>Tools of the Trade </li></ul><ul><li>Link Options </li></ul><ul><li>Commission Structure Flexibility </li></ul><ul><li>Affiliate Relationship </li></ul><ul><li>Trust Factor </li></ul><ul><li>Merchant’s Mindset </li></ul><ul><li>Affiliate’s First Impression </li></ul><ul><li>Program Information </li></ul><ul><li>Registration / Application </li></ul><ul><li>Approval Letter </li></ul><ul><li>Rejection Letter </li></ul><ul><li>Creating Links, Make it Simple </li></ul><ul><li>What is in it for the Affiliate? </li></ul><ul><li>Commission Rate </li></ul><ul><li>Return Days </li></ul>
  6. 6. Why You Need to Become an Affiliate Marketer <ul><li>A successful merchant, affiliate manager has first hand experience as an affiliate and is able to help partners improve conversions, drive traffic and motivate them. How can you guide or help someone with a problem if you know nothing about what they are doing, going through or talking about? </li></ul>AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]
  7. 7. Thank You For Your Time <ul><li> Any Questions or Comments? </li></ul>AndyRodriguez.com ~ Affiliate Program Management & Consulting O: 305-412-3512 ~ C: 305-785-4524 ~ [email_address]

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