Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Affiliate Activation: 20 Ways to Get Them Cranking

4,506 views

Published on

This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: Let’s face it; the vast majority of your affiliates are inactive. It’s paradoxical. You didn’t make them sign up. Discover proven techniques to excite and activate idle affiliates. Q&A at the end.

Published in: Business
  • Be the first to comment

Affiliate Activation: 20 Ways to Get Them Cranking

  1. 1. Affiliate Activation: 20 Ways to Get Them Cranking Geno Prussakov CEO, AM Navigator (affiliate management agency) www.amnavigator.com Founder, Affiliate Management Days (conference) www.amdays.com 888-588-8866 | Washington, DC geno@amnavigator.com | @ePrussakov .
  2. 2. Common Problem © 2015 Universal Studios
  3. 3. Paradox? Yes!!
  4. 4. Additional Challenge: “Marketing to Marketers”
  5. 5. OPPORTUNITY!
  6. 6. BUT
  7. 7. Great o Resources (to educate) o Incentives (to motivate) o Tools (to equip) o Support G.R.I.T.S
  8. 8. - I - RESOURCES
  9. 9. Pattern to Follow: 1. Remind them of your program details 2. Include reasons to activate 3. Present precoded affiliate links 4. Call to action 5. Provide detailed contact info 1. Approval Email Key Objective: Excite them to take action
  10. 10. 2. Static Textual Content
  11. 11. Examples: • Program Support Website • FAQ Section • Tips and Ideas • Educational Material 2. Static Textual Content
  12. 12. 2. Static Textual Content
  13. 13. Examples: • Blog • Facebook page and/or group • LinkedIn group • Twitter updates 3. Dynamic Textual Content
  14. 14. 3. Dynamic Textual Content
  15. 15. 4. Visual Content Source: http://www.blanc.ltd.uk/infographics/
  16. 16. 4. Visual Content
  17. 17. 4. Visual Content
  18. 18. 4. Visual Content
  19. 19. - II - INCENTIVES
  20. 20. Congratulations! You have just been approved for FTP access to the HalloweenMart.com's affiliate datafeed. Import our datafeed soon, send $799 in sales by February 28, 2015, and I will deposit a $50 cash bonus (on top of your commissions) into your ShareASale account. With our 30-day affiliate-referred AOV exceeding $50, reaching this goal is not hard, and we are looking forward to your participation! 5. Activation Incentives
  21. 21. 6. Performance Incentives
  22. 22. 7. Contests
  23. 23. - III - TOOLS
  24. 24. 8. Blogger Plugins
  25. 25. 9. Widgets CrazyForBargains widget (on ShareASale)
  26. 26. I sometimes get requests from AMs on what will help affiliates market the product. I always ask for content I can use to craft articles, emails, tweets, etc. I rarely get a response. [bold font added] 10. Content About Product Content helps them create: • Blog posts, articles • Reviews, how-to guides • Social media content • Text(s) of email promotions
  27. 27. 11. List(s) of Bestsellers
  28. 28. 11. List(s) of Bestsellers
  29. 29. 12. Keywords
  30. 30. Application Programming Interface (API) – a set of functions and procedures that allow the creation of applications which access the features or data of an operating system, application, or other service. Oxford Pocket Dictionary of Current English Equip Developers!! 13. Product API Access
  31. 31. 13. Product API Access
  32. 32. 14. Mobile-Oriented Tools Ericsson Mobility Report Q 2014 (via @wearesocialsg)
  33. 33. 14. Mobile-Oriented Tools for Feature Phones • 120×20 (small banner) • 168×28 (medium banner) • 216×36 (large banner) • 120×30 (small high image banner) • 168×42 (medium high image banner) • 216×54 (large high image banner) for Smartphones • 300×250 (static interstitial) • 300×50 (mobile leaderboard) • 320×50 (static wide banner) • 320×100 (large banner) • 300×75 (high image banner) • 300×160 Creatives
  34. 34. API access for mobile app & game developers 14. Mobile-Oriented Tools
  35. 35. - IV - SUPPORT
  36. 36. 15. Being Reachable
  37. 37. 16. Segmentation “As a retailer, you likely segment your consumers… Segmentation can also be applied to your affiliate marketing channel. Just as different types of customers require different levels of service, different types of affiliates require different resources.” — Carolyn Kmet, former Director of Affiliate Marketing at Groupon
  38. 38. Criteria: o Type o Performance o Niches o Terms/Payouts 16. Segmentation
  39. 39. Here's how well some of our current affiliates are doing • SEM: $2,854 1-day commission // $188 EPC • Email: $1,554 1-day commission // $142 EPC • Blogging: $2,226 1-day commission // $110 EPC 17. Motivation Thru Examples Always remove sensitive info! (URL, names, content, etc)
  40. 40. 18. Tailored Suggestions I recently signed up to one affiliate program that had their act together: 1. It was “manual approval” and I was accepted into the program within 24 hours. 2. I received a nice welcome email with all the names of the outsourced affiliate managers 3. Shortly after that I was welcomed by the ecommerce the company itself and the affiliate associates introduced themselves. 4. Over the next week the affiliate management company sent a few suggestions to get the most out of the program via email. … I will do my best to promote this company and their products. What a contrast to about 70% of the other companies that have affiliate programs!
  41. 41. 19. Surveys Example:
  42. 42. Effectiveness:  Initial email: max. 4% response  Follow-ups: ≈12% more respond Frequency: 1. A week from original email 2. 1 more week down the road 3. 2-3 months 4. Half a year 5. A year 20. Follow-ups
  43. 43. To Recap…
  44. 44. RESOURCES: 1. Approval email 2. Textual content (static) 3. Textual content (dynamic) 4. Visual content INCENTIVES: 5. Activation incentives 6. Performance incentives 7. Contests TOOLS: 8. Blogger plugins 9. Widgets 10. Content about product 11. Lists of bestsellers 12. Keywords 13. Product API access 14. Mobile-oriented tools Activate Affiliates with GRITS Approach SUPPORT: 15. Being reachable 16. Segmentation 17. Motivation thru examples 18. Tailored suggestions 19. Surveys 20. Follow-ups
  45. 45. In Conclusion…

×