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Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis
Advanced Affiliate Program Management & Analysis

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Advanced Affiliate Program Management & Analysis

Jan. 12, 2012••
Download to read offline
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What is parasitism and channel cannibalization? What KPIs and metrics are important to analyze? How can competitive intelligence help you grow the program? We’ll tackle these & other vital questions. Experience level: Intermediate, Advanced Target audience: Merchants/Advertisers, Networks Niche/vertical: Affiliate program management Geno Prussakov, CEO, AM Navigator LLC (Twitter @ePrussakov)

Affiliate Summit
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Advanced Affiliate Program Management & Analysis

  2. Advanced?
  3. Five Pillars
  4. Five Pillars
  5. The Plate
  6. Advanced? Essential
  8. Analysis & Optimization
  11.  
  16. KPI #1 Affiliates Recruited Number of new affiliates recruited into the program.
  17. KPI #2 Activity Index Percentage of affiliates active in the program over a given period of time.
  18. KPI #3 Activation Number of previously stagnant affiliates activated within a given time period.
  19. KPI #4 Traffic Increase in hits/clicks sent to your website by affiliates.
  20. KPI #5 Sales / Leads Increase in sales (focus on monetary figure) or leads referred by affiliates.
  21. Split Testing
  24. 3 Challenger Pages Tested A: Minimalist B: Screen Shot Isolation C: Video Player Isolation
  28. Worth Mentioning…
  29. Worth Mentioning…
  30. Competitive Intelligence
  37. Common Problems & Challenges
  39. Value?
  55. For example…
  60. FTC Compliance
  65. In Conclusion…
  66. Example Performance-based doesn’t mean effortless
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