This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Most digital media marketing uses strategies that bombard the user. The user is responding with ad-blockers and dismal CTRs. The Solution: Help, don’t inhibit, the end user. We will show you how.
How bad is it?
■ Average click-through rate of display ads is 0.06%.
(Source: Display BenchmarksTool)
■ 50% of clicks on mobile ads are accidental. (Source:GoldSpot
■ 33% of internet users find display ads completely
intolerable (Source: Adobe)
In 2011 when CTR was 0.09%, you were:
■ 31.24 times more likely to win a prize in Mega Millions…
■ 40.17 times more likely to give birth to twins…
■ 87.8 times more likely to apply to Harvard and get accepted…
■ 112.50 times more likely to sign up for and complete NAVY SEAL training…
■ 279.64 times more likely to climb Mt. Everest and reach the summit…
■ 475.28 times more likely to survive a plane crash…
…Than you were to click a banner ad.
(Source: Business Insider)
The problem with Search ads
Where do you start your search for commerce?
Year Amazon Search Engines
2015 44% 34%
2016 55% (+11%) 28% (-6%)
Search is not the best experience for commerce ($$)