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A Revolution in Digital Monetization

This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Most digital media marketing uses strategies that bombard the user. The user is responding with ad-blockers and dismal CTRs. The Solution: Help, don’t inhibit, the end user. We will show you how.

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A Revolution in Digital Monetization

  1. 1. A Revolution in Digital Monetization Naren Nath, CEO,Wayfare Interactive
  2. 2. Advertising is Crumbling
  3. 3. How bad is it? ■ Average click-through rate of display ads is 0.06%. (Source: Display BenchmarksTool) ■ 50% of clicks on mobile ads are accidental. (Source:GoldSpot Media) ■ 33% of internet users find display ads completely intolerable (Source: Adobe)
  4. 4. In 2011 when CTR was 0.09%, you were: ■ 31.24 times more likely to win a prize in Mega Millions… ■ 40.17 times more likely to give birth to twins… ■ 87.8 times more likely to apply to Harvard and get accepted… ■ 112.50 times more likely to sign up for and complete NAVY SEAL training… ■ 279.64 times more likely to climb Mt. Everest and reach the summit… ■ 475.28 times more likely to survive a plane crash… …Than you were to click a banner ad. (Source: Business Insider)
  5. 5. South Park Gets It:
  6. 6. The problem with Search ads Where do you start your search for commerce? Year Amazon Search Engines 2015 44% 34% 2016 55% (+11%) 28% (-6%) Search is not the best experience for commerce ($$) (Source: Bloomreach)
  7. 7. Consumer is King (or Queen) -Leo Collum
  8. 8. Offline vs. Online: The User is 100% in charge
  9. 9. ■ Ad blocking grew by 41% globally in the last 12 months. (Source: PageFair) ■ There are now 198 million active ad block users around the world. (Source: PageFair) A rebellion?
  10. 10. Key to User Experience – Listen notTalk Advertiser Consumer
  11. 11. Billions of Commerce Signals
  12. 12. Examples of Commerce Signals
  13. 13. Examples of Commerce Signals
  14. 14. Dawn of Networked Commerce
  15. 15. The Ideal Shopping Experience “In a PerfectWorld”
  16. 16. User sees that white shorts are IN on your site. 1
  17. 17. User decides they want to buy new white shorts. 2
  18. 18. User is shown white shorts from a marketplace of providers. 3
  19. 19. ■Users win – direct path to commerce related to content ■Advertisers win – deep-linked clicks from active shoppers ■Publishers win – best monetization AND user experience How to expand the pie?
  20. 20. Commerce Performance CTR: 5-200% eCPM: $10-500 Superior User Experience Quick, Easy Proof: Dramatic Performance Gains
  21. 21. ■Create – any content you want for your audiences ■Enhance – with commerce units within minutes or hours ■Monetize – 10X or more better than Display and Search ads Game-changer for Affiliates
  22. 22. Networked commerce + Native placement = Monetization nirvana The Power of Native Commerce