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A Human’s
Guide
To The Insane World Of SEO
By Shannon K. Steffen
(The Human SEO)
@ShannonKSteffen #ASW16

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@ShannonKSteffen #ASW16

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@ShannonKSteffen #ASW16
What is Thin Content?
Thin Content is any piece of
content that does not properly
convey a sense of authority,
purpose, or intent for a specific
topic – including text, video,
images.

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@ShannonKSteffen #ASW16

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@ShannonKSteffen #ASW16

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@ShannonKSteffen #ASW16

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@ShannonKSteffen #ASW16

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What is Quality Content?
 Informational
 Emotional
 Actionable
@ShannonKSteffen #ASW16

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@ShannonKSteffen #ASW16
Keywords to Topics

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@ShannonKSteffen #ASW16
The Key to Semantic Search

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@ShannonKSteffen #ASW16
Find Lengthy
Keywords
• Dog T-Shirts
• Funny Dog T-Shirts
• T-Shirts for Dogs
• Dog T-Shirts for Women
• Dog Quotes on Shirts
• Best Selling Dog T-Shirts
• Dog Breed Shirts for People
• Dog Shirts for Large Breeds
• Shirts for Dog Owners
• I Love My Dog Shirts

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@ShannonKSteffen #ASW16
Top 7 Places for Keywords
1. URL
2. Meta Title
3. H1
4. Meta Description & Keywords
5. Image Alt Text
6. Link Title Text
7. Tags & Categories (Blog, Video, eCommerce)

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@ShannonKSteffen #ASW16

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@ShannonKSteffen #ASW16
If I can every help you, in any
way, please feel free to
contact me.
I’d love to help!
Shannon K. Steffen
Human SEO Strategist
@ShannonKSteffen
shannon@daymarkdigital.com
Thank YOU!