Three industry veterans provide insight into cost per lead performance and some of the tools we utilize to address affiliate fraud.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Megan Conahan, VP, Advertising Sales, Direct Agents (Moderator)
Eric Ewe, Senior eMarketing Manager, The SCOOTER Store (Twitter @EricEwe)
Melissa Filipkowski, Director of Strategic Accounts, Clickbooth.com (Twitter @MelClickbooth)
David Sendroff, President, CPA Detective