Minimizing Affiliate Fraud in Lead Generation Programs

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Three industry veterans provide insight into cost per lead performance and some of the tools we utilize to address affiliate fraud.

Experience level: Intermediate
Target audience: Merchant/Advertiser
Niche/vertical: Fraud

Megan Conahan, VP, Advertising Sales, Direct Agents (Moderator)
Eric Ewe, Senior eMarketing Manager, The SCOOTER Store (Twitter @EricEwe)
Melissa Filipkowski, Director of Strategic Accounts, Clickbooth.com (Twitter @MelClickbooth)
David Sendroff, President, CPA Detective

Published in: Business
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Minimizing Affiliate Fraud in Lead Generation Programs

  1. 1. Minimizing Affiliate Fraud inLead Generation Programs Eric Ewe, The SCOOTER Store Melissa Filipkowski, Clickbooth David Sendroff, CPA Detective Moderator: Megan Conahan, Direct Agents
  2. 2. Speakers and moderator• Eric Ewe, Senior eMarketing Manager 14 years in digital marketing industry – focus on affiliate / SEM MBA & MS in Telecommunication• Melissa Filipkowski, Advertising Director Strategist and manages the largest portfolio on Clickbooth MBA & Masters in International Business• David Sendroff, President / Founder 15 years in computer hardware/software. BS in Computer & Info Science Member of PMA and Online Lenders Alliance• Megan Conahan, VP of Advertising Sales Industry leader helping advertisers with their digital marketing strategies Finalist in 2008 for Stevie Award for Women in Business Minimizing Affiliate Fraud in Lead Generation Programs -Affiliate Summit West 2013-
  3. 3. Open SessionMinimizing Affiliate Fraud in Lead Generation Programs -Affiliate Summit West 2013-
  4. 4. Contact informationEric Ewe, Senior eMarketing Manager sewe@thescooterstore.com 830-627-4913 @EricEweMelissa Filipkowski melissa@clickbooth.com 941-584-0409 @MelClickboothDavid Sendroff david@cpadetective.com 212-685-5931Megan Conahan megan@directagents.com 212-925-6558 ext 106 Minimizing Affiliate Fraud in Lead Generation Programs -Affiliate Summit West 2013-

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