Driving Inbound Calls from Mobile Search

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More than 15% of searches take place on mobile. You’re losing money if you aren’t driving calls from mobile search. A panel of mobile experts will cover how you can get in on the action and earn more.

Experience level: Intermediate
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Mobile

Jason Spievak, CEO, RingRevenue, Inc. (Twitter @ringrevenue) (Moderator)
Eric Evans, Director, HyperTarget Marketing
Eric Flottmann, Founder, MobileLeads
Adam Viener, Chairman & Founder, IMWAVE, INC. (Twitter @AdamViener)

Published in: Business, Education
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  • Why drive calls from mobile search? – Question to EF- Why should advertisers be thinking about working with publishers to drive more calls via mobile search? Why join an affiliate network to get calls from mobile?Question to AV- Why should publishers look at mobile search and calls as a way to earn more commissions?Question to EE- Why did you start driving calls from mobile search?
  • How do mobile pay-per-call campaigns work?Question to EF- How does an advertiser set up a campaign? What makes a good pay-per-call campaign for search?Question to AV- How do you use search engine advertising engines like google and bing to drive calls? What kind of results were you seeing and did you see that some types of ads perform better than others?Question to EE- What kind of ads perform best in your experience?
  • Hands raised question audience?
  • Hands raised question audience?
  • Hands raised question audience?
  • Driving Inbound Calls from Mobile Search

    1. 1. driving INBOUND CALLS withMOBILE SEARCH
    2. 2. name: Jason Spievak class: Moderatorcompany: RingRevenue title: CEO traffic tickets: 15+ most memorable traffic violation: “Driving back from Vegas after ASW11….”
    3. 3. name: Eric Flottmann class: Panelistcompany: MobileLeads title: Founder traffic tickets: 4 most memorable traffic violation: “I still had my learner’s permit…”
    4. 4. name: Adam Viener class: Panelist company: imwave title: Founder traffic tickets: 3 most memorable traffic violation: “I went to college in New Orleans…”
    5. 5. name: Eric Evans class: Panelistcompany: HyperTarget title: Founder traffic tickets: 6 most memorable traffic violation: “It was my birthday…”
    6. 6. best ASW12 panels… Driving Calls From Mobile Search5.1B people www.affiliatesummit.com In the audience right now? Be the first to CALL NOW. Get $100 Cash.own mobile 877-583-4503 Improve ROI with Call devices. Performance Marketing www.affiliatesummit.com Learn how to improve marketing ROI with call performance marketing. More calls. More customers.
    7. 7. best ASW12 panels… Driving Calls From Mobile Search 4.2B own a www.affiliatesummit.com In the audience right now? Be the first to CALL NOW. Get $100 Cash. 877-583-4503toothbrush. Improve ROI with Call Performance Marketing www.affiliatesummit.com Learn how to improve marketing ROI with call performance marketing. More calls. More customers.
    8. 8. 688 people havedownloaded an app for that.
    9. 9. 15% of all best ASW12 panels… Driving Calls From Mobile Search searches www.affiliatesummit.com In the audience right now? Be the first to CALL NOW. Get $100 Cash.take place 877-583-4503 Improve ROI with Call Performance Marketing on mobile www.affiliatesummit.com Learn how to improve marketing ROI with call performance marketing. More calls. More customers. devices.
    10. 10. 70% of best ASW12 panels… mobile Driving Calls From Mobile Search www.affiliatesummit.com In the audience right now? Be the first searches to CALL NOW. Get $100 Cash. 877-583-4503 result in an Improve ROI with Call Performance Marketing www.affiliatesummit.com Learn how to improve marketing ROI with action call performance marketing. More calls. More customers.within1 hour.
    11. 11. Annual Mobile Search Spending in Millions 2000.0 1767.1 1800.0 1600.0 1400.0 1291.6 1200.0 1000.0 908.4 800.0 594.8 600.0 394.4 400.0 185.0 200.0 0.0 2010 2011 2012 2013 2014 2015Source: eMarketer
    12. 12. 1 WHY drive calls from mobile search?
    13. 13. 2 HOW do you drive calls from mobile search?
    14. 14. 3 WHAT kind of results are marketers seeing?
    15. 15. don’t let this happen…Yomiuri Shimburu/AFP/Getty Images
    16. 16. 4 TIPS to get started.
    17. 17. pop QUIZ what percent of searches take place on mobile devices?
    18. 18. call NOW to answer 6% - press 1 15% - press 2 37% - press 3
    19. 19. yourQUESTIONSanswered
    20. 20. contactJason Spievak- jason@ringrevenue.comEric Flottmann– eric@mobileleads.comAdam Viener– adam@imwave.comEric Evans – eric@hypertargetmarketing.com

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