It’s Not Just List Size, But What You DO With It

604 views

Published on

This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Reality check: With email and social, size doesn’t guarantee success. To really drive results, you need awesome content. Learn how to get it and use it to increase your list size and sales.

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
604
On SlideShare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
13
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • Fab.com
  • SocialTriggers.com
  • SocialTriggers.com
  • ExactTarget.com
  • AppSumo.com
  • AppSumo.com
  • SocialTriggers.com
  • SocialTriggers.com
  • SocialTriggers.com
  • ThinkTraffic.net / PocketChanged.com
  • It’s Not Just List Size, But What You DO With It

    1. 1. It’s Not Just List Size, It’s What You DO With It HUNTER BOYLE @hunterboyle #ASW14
    2. 2. Hunter Boyle Sr. Business Development Manager o Digital content, marketing and optimization since dot-com days o Biz dev and content for AWeber o Lover of good beer, bad jokes o @hunterboyle | @AWeber #ASW14
    3. 3. THE BIG QUESTION #ASW14
    4. 4. RELATIONSHIP BUILDERS #ASW14
    5. 5. Does this build TRUST? #ASW14
    6. 6. Does this build TRUST? #ASW14
    7. 7. 3 Factors to Focus On Today #ASW14
    8. 8. Tip: “Always Be Asking” (and Listening) Source: Pivot Conference / Pivotcon.com Get the full infographic: Bit.ly/pivot-gap #ASW14
    9. 9. Tip: Test a short survey in welcome emails for better content and segmenting #4. Tell me a little about yourself. What type of business do you run? What company do you work for? What's the one thing you think I should know about you? Results: Results: Thousands of real replies Thousands of real replies drive content, copy, offers drive content, copy, offers Over 3x list growth in 2 yrs Over 3x list growth in 2 yrs #ASW14
    10. 10. Tip: Use social media channels to connect, learn and source #ASW14
    11. 11. Tip: Make feedback loops and multiple options prominent #ASW14
    12. 12. Tip: Try a little tenderness, learn from the break up #ASW14
    13. 13. Tip: Test different offers for frequency and format #ASW14
    14. 14. Tip: Dig into data for deeper insights on your audience WHAT THEY DID (AND DIDN’T) WANT Top 5 Newsletter Issues Lead story content – 3 ebook guides, 2 webinars (1 replay) – Average response: 20.5% open rate, 3.8% click rate Bottom 5 Newsletter Issues Results: Results: 14% more opens 14% more opens 72% more clicks 72% more clicks Lead story content – 4 webinars (invites), 1 video (app) – Average response: 17.8% open rate, 1.1% click rate #ASW14
    15. 15. 3 Factors to Focus On Today #ASW14
    16. 16. Tip: Test a welcome series to demonstrate WIIFM early #ASW14
    17. 17. Tip: Speak with readers in a direct, honest voice #ASW14
    18. 18. Tip: Test new incentives or VIP offers in emails #ASW14
    19. 19. Tip: Strong joint content and social proof expand influence #ASW14
    20. 20. Set clear expectations #ASW14
    21. 21. Set clear expectations #ASW14
    22. 22. Be real, direct, personable #ASW14
    23. 23. Tip: “Always Be Asking” (and Listening) #ASW14
    24. 24. Results: Results: Drove nearly 50% of first Drove nearly 50% of first week software sales week software sales Drove nearly 80% of sales Drove nearly 80% of sales of membership product of membership product List doubled to 97,000 in List doubled to 97,000 in one year one year #ASW14
    25. 25. 3 Factors to Focus On Today #ASW14
    26. 26. Tip: Make email hygiene a quarterly priority Results: Results: List size decreased from List size decreased from 8,250 to 2,500 (migration) 8,250 to 2,500 (migration) Engagement held steady Engagement held steady Opens rose to 49% avg., Opens rose to 49% avg., clicks up to 7% avg. clicks up to 7% avg. Now over 5,000 – doubled Now over 5,000 – doubled in one year – still higher in one year – still higher engagement engagement #ASW14
    27. 27. KEY TAKEAWAYS  LISTENING BUILDS RELATIONSHIPS  VALUE+QUALITY+WIIFM = RESULTS  IT’S REALLY ABOUT THEM, NOT US #ASW14
    28. 28. YOUR TURN #ASW14
    29. 29. YOUR TURN #ASW14
    30. 30. YOUR TURN #ASW14
    31. 31. PARTING THOUGHT #ASW14
    32. 32. THANK YOU! Hunter Boyle Sr. Business Development Manager o o o o @HunterBoyle About.me/HunterBoyle HunterB@aweber.com Email me for our free ebook: Optimize Your Email Campaign #ASW14

    ×