Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Google Confidential and Proprietary 1
c
Google Confidential and Proprietary 1
Advanced Paid Search Tips
You Can Implement ...
Google Confidential and Proprietary 2
c
Google Confidential and Proprietary 2
Text Ads Product Ads
Text AdsOrganic
Google Confidential and Proprietary 3
c
Google Confidential and Proprietary 3
ADS
Google Confidential and Proprietary 4
c
Google Confidential and Proprietary 4
Punctuation For Longer Headlines
Google Confidential and Proprietary 5
c
Google Confidential and Proprietary 5
{keyword} {Keyword} {KeyWord}
Camel Case Key...
Google Confidential and Proprietary 6
c
Google Confidential and Proprietary 6
Site Links - Ad Extension
Google Confidential and Proprietary 7
c
Google Confidential and Proprietary 7
Call Extension – Ad Extension
Google Confidential and Proprietary 8
c
Google Confidential and Proprietary 8
Social Extensions
Google Confidential and Proprietary 9
c
Google Confidential and Proprietary 9
Google Shopping / Google Merchant Center
Google Confidential and Proprietary 10
c
Google Confidential and Proprietary 10
Dynamic Search Ads
Google Confidential and Proprietary 11
c
Google Confidential and Proprietary 11
Tools > Display Ad Builder
Google Confidential and Proprietary 12
c
Google Confidential and Proprietary 12
KEYWORDS
Google Confidential and Proprietary 13
c
Google Confidential and Proprietary 13
• Google Keyword Planner
• Google Analytic...
Google Confidential and Proprietary 14
c
Google Confidential and Proprietary 14
• Broad, +Modified Broad, “Phrase”, [Exact...
Google Confidential and Proprietary 15
c
Google Confidential and Proprietary 15
Standard Negative Keywords
• careers
• tor...
Google Confidential and Proprietary 16
c
Google Confidential and Proprietary 16
Adgroup Spliting
Google Confidential and Proprietary 17
c
Google Confidential and Proprietary 17
SETTINGS
Google Confidential and Proprietary 18
c
Google Confidential and Proprietary 18
Shared Library
• Shared Budget
• Negative ...
Google Confidential and Proprietary 19
c
Google Confidential and Proprietary 19
Mobile Bid Adjustment
• Campaign > Setting...
Google Confidential and Proprietary 20
c
Google Confidential and Proprietary 20
Campaign Taxonomy / Naming
• E.g. - Search...
Google Confidential and Proprietary 21
c
Google Confidential and Proprietary 21
Remarketing Lists
Google Confidential and Proprietary 22
c
Google Confidential and Proprietary 22
Automated Rules / Conversion Optimizer
• C...
Google Confidential and Proprietary 23
c
Google Confidential and Proprietary 23
Tools > Display Planner
Google Confidential and Proprietary 24
c
Google Confidential and Proprietary 24
ReportingREPORTING
Google Confidential and Proprietary 25
c
Google Confidential and Proprietary 25
• Block Internal IPs With Settings > IP Ex...
Google Confidential and Proprietary 26
c
Google Confidential and Proprietary 26
Dimensions > Top Movers
Google Confidential and Proprietary 27
c
Google Confidential and Proprietary 27
Details > Search Terms > All
Upcoming SlideShare
Loading in …5
×

21 Advanced Paid Search Tips You Can Implement Today

61,314 views

Published on

This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Improve your current paid search campaigns in Google & Bing by implementing these advanced tips and techniques. Take home checklist provided.

Published in: Marketing
  • Be the first to comment

21 Advanced Paid Search Tips You Can Implement Today

  1. 1. Google Confidential and Proprietary 1 c Google Confidential and Proprietary 1 Advanced Paid Search Tips You Can Implement Today August 11, 2014 Donald Batsford, Jr.
  2. 2. Google Confidential and Proprietary 2 c Google Confidential and Proprietary 2 Text Ads Product Ads Text AdsOrganic
  3. 3. Google Confidential and Proprietary 3 c Google Confidential and Proprietary 3 ADS
  4. 4. Google Confidential and Proprietary 4 c Google Confidential and Proprietary 4 Punctuation For Longer Headlines
  5. 5. Google Confidential and Proprietary 5 c Google Confidential and Proprietary 5 {keyword} {Keyword} {KeyWord} Camel Case KeyWord Insertion
  6. 6. Google Confidential and Proprietary 6 c Google Confidential and Proprietary 6 Site Links - Ad Extension
  7. 7. Google Confidential and Proprietary 7 c Google Confidential and Proprietary 7 Call Extension – Ad Extension
  8. 8. Google Confidential and Proprietary 8 c Google Confidential and Proprietary 8 Social Extensions
  9. 9. Google Confidential and Proprietary 9 c Google Confidential and Proprietary 9 Google Shopping / Google Merchant Center
  10. 10. Google Confidential and Proprietary 10 c Google Confidential and Proprietary 10 Dynamic Search Ads
  11. 11. Google Confidential and Proprietary 11 c Google Confidential and Proprietary 11 Tools > Display Ad Builder
  12. 12. Google Confidential and Proprietary 12 c Google Confidential and Proprietary 12 KEYWORDS
  13. 13. Google Confidential and Proprietary 13 c Google Confidential and Proprietary 13 • Google Keyword Planner • Google Analytics • 3rd Party Tools • SEM Rush • SpyFu Research Tools
  14. 14. Google Confidential and Proprietary 14 c Google Confidential and Proprietary 14 • Broad, +Modified Broad, “Phrase”, [Exact] Four Match Types
  15. 15. Google Confidential and Proprietary 15 c Google Confidential and Proprietary 15 Standard Negative Keywords • careers • torrents / free • legal • fake
  16. 16. Google Confidential and Proprietary 16 c Google Confidential and Proprietary 16 Adgroup Spliting
  17. 17. Google Confidential and Proprietary 17 c Google Confidential and Proprietary 17 SETTINGS
  18. 18. Google Confidential and Proprietary 18 c Google Confidential and Proprietary 18 Shared Library • Shared Budget • Negative Keywords • Shared Ads • RML
  19. 19. Google Confidential and Proprietary 19 c Google Confidential and Proprietary 19 Mobile Bid Adjustment • Campaign > Settings > Devices > Mobile • Up to +400% • call vs click
  20. 20. Google Confidential and Proprietary 20 c Google Confidential and Proprietary 20 Campaign Taxonomy / Naming • E.g. - Search, Content, Geo, Labels • US / Display – Campaign Name • US / Search – Campaign Name • UK / Search – Campaign Name
  21. 21. Google Confidential and Proprietary 21 c Google Confidential and Proprietary 21 Remarketing Lists
  22. 22. Google Confidential and Proprietary 22 c Google Confidential and Proprietary 22 Automated Rules / Conversion Optimizer • Campaigns > Settings > Bid Strategy > Focus On Conversions
  23. 23. Google Confidential and Proprietary 23 c Google Confidential and Proprietary 23 Tools > Display Planner
  24. 24. Google Confidential and Proprietary 24 c Google Confidential and Proprietary 24 ReportingREPORTING
  25. 25. Google Confidential and Proprietary 25 c Google Confidential and Proprietary 25 • Block Internal IPs With Settings > IP Exclusions • Reduces Impressions, Clicks Block IPs
  26. 26. Google Confidential and Proprietary 26 c Google Confidential and Proprietary 26 Dimensions > Top Movers
  27. 27. Google Confidential and Proprietary 27 c Google Confidential and Proprietary 27 Details > Search Terms > All

×