Super Affiliate Publishing with WordPress

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn how super affiliates use WordPress to easily publish large amounts of content. Product-feeds, site cloning and other WP strategies can help you scale your business and increase your bottom-line.

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Super Affiliate Publishing with WordPress

  1. 1. Super Affiliate Publishing with WordPress Tricks the pros use to pump out lots of high-quality content
  2. 2. David Vogelpohl @davidvmc
  3. 3. Topics I’ll cover Advertising Plugins SEO Plugins & Best Practices Social Media Integration Custom Post Types
  4. 4. Advertising Plugins How do ad plugins work?
  5. 5. How ad plugins work Tools for publishers to manage ad inventory
  6. 6. What you can manage Ads Manage merchants & ad units Placement Revenue Location, rotation & frequency Charge for ad units with ecommerce
  7. 7. A deeper dive into ad plugins
  8. 8. Ad Rotate video walk through bit.ly/adrotatedemo
  9. 9. Ad plugins & resources Ad Rotate bit.ly/wpadrotate WP Beginner Article bit.ly/wpadplugins
  10. 10. SEO plugins & best practices SEO plugins help with entering meta data, hiding pages and all types of other SEO goodies
  11. 11. What SEO plugins to use? Check your theme for SEO meta fields Use Yoast’s WordPress SEO Plugin bit.ly/yoastseo
  12. 12. Example meta data on post
  13. 13. Ignore the keywords
  14. 14. Quick settings for WordPress SEO
  15. 15. Yoast SEO video walk through bit.ly/yoastdemo
  16. 16. Social media integration Who wants a great plugin recommendation?
  17. 17. Too bad You and your plugins Me telling you like it is
  18. 18. Social media integration example
  19. 19. Plugins are for the weak Template file changes are… Faster More Secure Future proof
  20. 20. So what, I’m weak If you have to use a plugin, I like Floating Social Bar bit.ly/floatingsocial
  21. 21. Custom post types (CPT) What is a custom post type?
  22. 22. What is a custom post type? A page in the admin area with custom fields for specific types of content
  23. 23. What are some uses of CPTs? Reviews Videos Directories Landing Pages Ecommerce Any Modular Content
  24. 24. A deeper dive into CPTs Directories
  25. 25. CPT on the front end Directories The best radio station to listen to for 80’s music.
  26. 26. CPT on the front end - mapped Directories Station Name Genre Logo Description The best radio station to listen to for 80’s music.
  27. 27. CPT front / back end mapping The best radio station to listen to for 80’s music.
  28. 28. Setting up custom post types WordPress Codex bit.ly/wpcpt Themes with CPTs themeforest.net CPT Plugin bit.ly/ezcpt
  29. 29. David Vogelpohl @davidvmc

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