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7 Ways to Squeeze Every Last Cent From Your Merchants

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David Vogelpohl spoke on "7 Ways to Squeeze Every Last Cent From Your Merchants" at the Affiliate Summit Meetup in Austin, TX on April 26, 2011.

David discussed how you can leverage your merchant relationships to earn more money, get freebies for your website and get a leg up on your competition!

David's bio:

David has been managing affiliate advertising campaigns since 1996, including campaigns running on all the major affiliate networks, private affiliate networks and in-house affiliate systems. He has overseen creative strategies, affiliate acquisition, affiliate management, offer strategies and fraud detection both as an in-house executive and through his online marketing business, Marketing Clique. David is an active blogger on the popular marketing blog, Marketing Pilgrim.

Follow David at http://twitter.com/David_Vogelpohl

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7 Ways to Squeeze Every Last Cent From Your Merchants

  1. 1. 7 Ways to Squeeze Every Last Cent From Your Merchants<br />april 26th 2011<br />presented by David Vogelpohl<br />
  2. 2. 7 Ways to Squeeze Every Last Cent From Your Merchants<br />1. Engage your merchants<br /><ul><li> 95% of affiliates produce very little to nothing.
  3. 3. ~5% of affiliates actually engage merchants
  4. 4. Ask for content like images, descriptions, keyword lists, guest posts and interviews
  5. 5. Evaluate their product and make recommendations</li></li></ul><li>7 Ways to Squeeze Every Last Cent From Your Merchants<br />2. Negotiate higher commissions<br /><ul><li> There’s almost always a reserve
  6. 6. Share your traffic data
  7. 7. Test new merchants
  8. 8. Share your test results
  9. 9. Pit merchants against each other
  10. 10. If negotiations fail ask, for tiers</li></li></ul><li>7 Ways to Squeeze Every Last Cent From Your Merchants<br />3. Request coupons<br /><ul><li> Competitors are stealing your commissions
  11. 11. Exclusive co-branded coupons
  12. 12. One time promotions
  13. 13. Demand coupon cookies</li></li></ul><li>7 Ways to Squeeze Every Last Cent From Your Merchants<br />4. Propose cobranded landing pages<br /><ul><li> Increase your conversion rates
  14. 14. Boost your own brand by association
  15. 15. Build a respectable brand before requesting</li></ul>image faked poorly for your amusement<br />
  16. 16. 7 Ways to Squeeze Every Last Cent From Your Merchants<br />5. Ask for longer cookies<br /><ul><li> Evaluate the length of the sales cycle
  17. 17. Ask your visitors about their purchasing behavior
  18. 18. Share the results
  19. 19. Prepare a formal proposal</li></li></ul><li>7 Ways to Squeeze Every Last Cent From Your Merchants<br />6. Consider recurring commissions<br /><ul><li> More immune to traffic changes & search engine updates
  20. 20. Can build more monthly revenue over time than possible with one-time commissions
  21. 21. Factors to consider:
  22. 22. Average monthly purchase
  23. 23. Churn rate
  24. 24. Traffic variations
  25. 25. Commission percentages</li></ul>65% Overall<br />Increase<br />
  26. 26. 7 Ways to Squeeze Every Last Cent From Your Merchants<br />7. Seek out bonuses & contests<br /><ul><li> Check program pages, newsletters and ask your affiliate manager
  27. 27. If merchants don’t offer, suggest!
  28. 28. If you suggest, you can help shape rules in your favor</li></li></ul><li>7 Ways to Squeeze Every Last Cent From Your Merchants<br />Parting thoughts<br />http://demo.qualityunit.com/pax4/merchants/<br /><ul><li> Engage your merchants
  29. 29. Test their offers
  30. 30. Ask for better commissions and support
  31. 31. Walk a mile in their shoes</li></li></ul><li>7 Ways to Squeeze Every Last Cent From Your Merchants<br />David Vogelpohl<br />Email: david@marketingclique.com<br />Twitter: @david_vogelpohl<br />Website: www.marketingclique.com<br />

David Vogelpohl spoke on "7 Ways to Squeeze Every Last Cent From Your Merchants" at the Affiliate Summit Meetup in Austin, TX on April 26, 2011. David discussed how you can leverage your merchant relationships to earn more money, get freebies for your website and get a leg up on your competition! David's bio: David has been managing affiliate advertising campaigns since 1996, including campaigns running on all the major affiliate networks, private affiliate networks and in-house affiliate systems. He has overseen creative strategies, affiliate acquisition, affiliate management, offer strategies and fraud detection both as an in-house executive and through his online marketing business, Marketing Clique. David is an active blogger on the popular marketing blog, Marketing Pilgrim. Follow David at http://twitter.com/David_Vogelpohl

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