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7 Mistakes Affiliates Make


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Shawn Collins, co-founder of Affiliate Summit, gave this presentation on mistakes affiliates make, at PubCon South At Austin 2011 on Tuesday, March 8, 2011.

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7 Mistakes Affiliates Make

  1. 1. 7 Mistakes Affiliates Make Presented by: Shawn Collins
  2. 2. #1: Applying Nonsense <ul><li>Under construction </li></ul><ul><li>Different language </li></ul><ul><li>Profile not up to date </li></ul>
  3. 3. <ul><li>“ My biggest complaint is that companies that the average person haven’t heard of you always seem to get automatically accepted, and the brand name companies you always seem to get rejected. What’s up with that?” </li></ul>
  4. 4. #2: Not Reading Terms <ul><li>PPC bidding on trademarks </li></ul><ul><li>Unauthorized coupons </li></ul>
  5. 6. #3: Cart Before the Horse <ul><li>No audience </li></ul>
  6. 7. <ul><li>“ Please don’t terminate poor performing advertisers. I had a site which was slowly gaining in traffic, but the affiliate manager terminated the agreement, due to lack of sales. So I signed up with their competition, and as the traffic finally hit, I made money from the new program.” </li></ul>
  7. 8. #4: Bad Ads <ul><li>Too many </li></ul><ul><li>Irrelevant </li></ul><ul><li>TEST! </li></ul>
  8. 10. #5: Limited Availability <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>RSS </li></ul>
  9. 12. #6: Not Capturing Leads <ul><li>Capture email </li></ul>
  10. 14. #7: Bless the Quitters <ul><li>You won’t get rich quick </li></ul><ul><li>Patience </li></ul>
  11. 16. The Plug <ul><li>Site Review - Focus on Affiliates </li></ul><ul><ul><li>Today, 4:15p 5:30p in Salon D </li></ul></ul><ul><ul><li>David Favor, Peter Hamilton, Roger Montti, Adam Riemer </li></ul></ul>
  12. 17. Contact Shawn <ul><li>[email_address] </li></ul><ul><li>Twitter: @affiliatetip </li></ul><ul><li>Facebook: shawncollins </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>