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7 Deadly Sins of Digital Marketing

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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: Covering the 7 deadly sins of digital marketing, including: 4 factors of failed campaigns, set your strategies up for success, avoiding media meltdowns, and a hi-speed learning curve.

Published in: Business
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7 Deadly Sins of Digital Marketing

  1. 1. The 7 Deadly Sins of Digital Marketing
  2. 2. The 7 Deadly Sins of Digital Marketing - Factors of Failed Campaigns - Set your Strategies up for Success - Avoiding Marketing Meltdowns - Personal or Business Success Strategy
  3. 3. The OSTRITCH
  4. 4. English weavers from 1811 to 1816 who destroyed machinery in an attempt to halt the progress of technology. The term has come to mean one opposed to industrialization, automation, computerization or new technologies in general. Mill owners took to shooting protesters and eventually the movement was brutally suppressed with military force.
  5. 5. Traffic FLAT
  6. 6. Traffic up from 182 to 10,644!Traffic FLAT
  7. 7. Goals (Leads) up 12 to 403!Leads FLAT
  8. 8. By Jay Berkowitz and Beckton Peddy “stay informed”
  9. 9. DON’T MAKE ME THINK
  10. 10. 1. Target your Passion
  11. 11. 1. Target your Passion 2. Answer Questions
  12. 12. Arithmophobia The irrational fear of numbers or arithmetic.
  13. 13. Google Analytics
  14. 14. Track Analytics Goals
  15. 15. Pay Per Click Conversions
  16. 16. SEO MOZ Local
  17. 17. Facebook Insights
  18. 18. PPC Pay Per Click SEO Free, Organic
  19. 19. Marketing Math Test
  20. 20. Marketing Math Test $2,500 / 150 = $17
  21. 21. Marketing Math Test
  22. 22. sloth
  23. 23. DON’T MESS WITH MOTHER NATURE
  24. 24. High Quality Content
  25. 25. High Quality Content Link Quality
  26. 26. pivot
  27. 27. Yes, I want a free vitamin trial
  28. 28. “Co Reg”
  29. 29. eNewsletter
  30. 30. CRICKETS
  31. 31. Last Update 1999?
  32. 32. Cascade Content
  33. 33. Cascade Content
  34. 34. Cascade Content
  35. 35. Cascade Content
  36. 36. Cascade Content
  37. 37. 1. Target your Passion 2. Answer Questions
  38. 38. 1. Target your Passion 2. Answer Questions 3. Compile Top 10 into eBook
  39. 39. The 7 Deadly Sins of Digital Marketing
  40. 40. The 7 Deadly Sins of Digital Marketing
  41. 41. The 7 Deadly Sins of Digital Marketing f/uf/u

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