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Live Merchant Site Reviews

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We will identify strengths & weaknesses separating top performing merchant sites from the masses, what makes sites affiliate-friendly & how affiliates should evaluate new merchant relationships.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Merchant

Jeannine Crooks, Account Manager, buy.at (Twitter @Jeannine_Crooks) (Moderator)
Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1)
Cresta Pillsbury, CEO, Superior Affiliate Managment

Published in: Business, Technology
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Live Merchant Site Reviews

  1. 1. Live Merchant Site Reviews<br />Mike Allen, Shopping-Bargains.com<br />Jeannine Crooks, buy.at Affiliate Network<br />Cresta Pillsbury, Superior Affiliate Management<br />If you would like your merchant site reviewed,<br />please write the URL on a slip of paper and bring it to the speakers table.<br />
  2. 2. Live Merchant Site Reviews<br />. . . from an Affiliate’s Perspective<br /> By Mike Allen<br /> Chief Executive Shopper<br /> Shopping-Bargains.com, LLC<br /> Twitter: @mta1<br />
  3. 3. Affiliate/Publisher’s Job<br />Attract attention<br />Pre-sell the customer<br />Provide quality content<br />Reviews<br />Comparisons<br />Endorsements<br />Photos<br />Videos<br />Coupons<br />Set expectations<br />Send customer to advertiser/merchant<br />
  4. 4. Merchant/Advertiser’s Job<br />Close the sale<br />Meet/exceed expectations<br />Site credibility<br />Product quality<br />Customer service<br />Reasonable selling price<br />Transactional convenience<br />Accurately account for sales<br />No leaks!<br />
  5. 5. Achieving High Sales Rate<br />Detailed descriptions<br />Quality photos/videos<br />Great prices<br />Stellar customer service<br />Professional website tuned for selling<br />
  6. 6. Where are the Leaks?<br />Telephone numbers<br />Bypass affiliate links<br />Other affiliate links & ads<br />Shoppers leave site<br />Distracting layout<br />No clear sales funnel<br />Poorly designed shopping cart<br />Abandonment<br />Alternate payment gateways<br />PayPal, Bill Me Later, Google Checkout, etc.<br />
  7. 7. Merchant Evaluation Criteria<br />Product Presentation<br />Easy menu navigation<br />Product Image(s), Larger image available?<br />Detailed product description<br />Choices – size, color, design, brand<br />Price found easily<br />Easy to find “add to cart”<br />Product specials <br />
  8. 8. Shopping Cart<br />Clean, uncluttered, easy to navigate<br />Stock availability<br />Registration Required?<br />Shipping information<br />Easy to find<br />Calculator so consumer doesn’t have to guess<br />
  9. 9. Purchase Incentives<br />Low threshold for free shipping<br />Discount coupons<br />Free gift<br />Secure Shopping Icons<br />From known companies like <br /> BBB, Geo Trust, Biz Rate, CNET<br />
  10. 10. Policy Information<br />Return/Exchange Policy<br />Order Status<br />Contact Us<br />About Us<br />Privacy Policy<br />Product Guarantee<br />Money-back Guarantee<br />
  11. 11. #1. Use a HUGE headline and Results’ Shot!<br /> Let your brand be known and understood! <br />#2. Use Bold impactful People and Video. <br />Testimonials from “real” people and trusted institutions is key.<br />#3. Critical Info Above the fold!<br /> Force the user to learn more by scrolling down. <br />
  12. 12. #4 Use an easy to complete form with a clear call to action button.<br />#5. Clearly state all benefits of product and what the customer gets. Benefit statements are key in gaining trust of consumer. Give a “sneak peek” if you can. <br />
  13. 13. Speaker Information<br />Mike Allen<br />President, Shopping-Bargains.com, LLC<br />mike@shopping-bargains.com<br />@mta1<br />Jeannine Crooks<br />Account Manager, buy.at<br />Jeannine.crooks@buy.at<br />@Jeannine_Crooks<br />Cresta Pillsbury<br />CEO, Superior Affiliate Management<br />cpillsbury@samopm.com<br />

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