Creating Mass Audiences, How to Reach 30 Million People!

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This presentation is from Affiliate Summit East 2013 (August 18-20, 2013) in Philadelphia, PA). Session Description: How to drive 30 million people to your ideas, products and services by building your own mass audience, through the power of collaboration, mass media and partnerships. You can do this too.

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Creating Mass Audiences, How to Reach 30 Million People!

  1. 1. THE SECRET SAUCE TO BUILD YOUR MASS AUDIENCE Don’t miss why this works …
  2. 2. I’m Going to Ask You a Question, But First You Should Know…
  3. 3. What’s The Best Way to Help You Succeed Fast?
  4. 4. You Just Hit The Easy Button!
  5. 5. From the Clear to the Fuzzy Why How What
  6. 6. How Do I Help You Succeed As Fast As Possible? Tell you what to do? Tell you how to do it? Tell you why?
  7. 7. Get Stevie from where he is sitting, past the obstacles, and safely out the door behind you.
  8. 8. You Can Tell Stevie “What” To Do “Walk across the room, avoid the obstacles and go through the door behind me.”
  9. 9. You Can Tell Stevie “How” To Do It. “Stand up slowly, keeping your head down below three feet, move forward six inches, turn at a 68 degree angle to the right, move your left foot up six inches … etc.”
  10. 10. You Can Give Stevie a Good Reason Why to Do It. “There’s a man about to blow your head off with a gun! Get out of here, because he’s trying to kill you!”
  11. 11. Which One Works Best in Real Life?
  12. 12. “What” is Easy!
  13. 13. What Does This Company Do?
  14. 14. What Does This Company Do?
  15. 15. What Does This Company Do?
  16. 16. What Do All of These Companies Do?
  17. 17. How Do They Do It?
  18. 18. What Makes Them Different?
  19. 19. THE “WHAT” MARKETING MESSAGE We make great computers
  20. 20. THE “WHAT” MARKETING MESSAGE They are beautifully designed, simple to use and user friendly.
  21. 21. THE “WHAT” MARKETING MESSAGE Want to buy one?
  22. 22. THE “WHY” MARKETING MESSAGE We believe in challenging the status quo. We believe in thinking differently.
  23. 23. THE “WHY” MARKETING MESSAGE We challenge the status quo, by making our products beautifully designed, simple to use and user friendly.
  24. 24. THE “WHY” MARKETING MESSAGE We happen to make great computers.
  25. 25. THE “WHY” MARKETING MESSAGE Want to buy one?
  26. 26. Golden Rule
  27. 27. The Goal • The goal is not to do business with everybody who needs what you have. • The goal is to do business with people who believe what you believe.
  28. 28. It’s Biology, Not Psychology
  29. 29. BRAIN FUNCTION Reptilian Keeps Us Alive
  30. 30. BRAIN FUNCTION Limbic corresponds with our feelings (trust, loyalty) Limbic controls human behavior and decision making. Limbic has no capacity for language
  31. 31. BRAIN FUNCTION Neocortex corresponds with the “What” level. (Rational Thought, Language)
  32. 32. BRAIN FUNCTION When we talk from the outside in it’s easy for our brain to understand, the facts and figures. Why How What
  33. 33. BRAIN FUNCTION When we talk from the inside out, we are talking directly to the part of the brain that controls behavior. Why How What
  34. 34. BRAIN FUNCTION We decide based on “Why” and rationalize based on “What.” Why What
  35. 35. Why Don’t We Buy? You know all the facts and figures, but it just doesn’t FEEL right.
  36. 36. Why Should Someone Buy If YOU Don’t Know “Why” You Are Offering It to Them?
  37. 37. WHY IDEAS SPREAD The Viral Secret …
  38. 38. The Law of Diffusion of Innovation True Believers
  39. 39. 250,000 People I Believe!
  40. 40. The “I Have a Dream” Speech Not, “I Have a Plan”
  41. 41. Do You Want Step-By-Step Instructions?
  42. 42. “Step – By – Step” Instructions • Step One: Draw a Triangle and color it with pencil or pen so darkly it can’t be erased. • Step Two: Ignore Step One
  43. 43. So… If It’s So Easy, Why Haven’t You Done It?
  44. 44. I Would But …
  45. 45. I’m going to do that, when …
  46. 46. PRETENDING
  47. 47. “BUT, I TRIED THAT AND IT DIDN’T WORK”
  48. 48. “IF AT FIRST YOU DON’T SUCCEED, YOU’RE RUNNING ABOUT AVERAGE.”
  49. 49. “Many People Die At Age 21, and Don’t Get Buried Until They’re 65” - Les Brown
  50. 50. “Good Things May Come to Those Who Wait, but Only What’s Left Over By Those Who Hustle” - Abraham Lincoln
  51. 51. “When you go out in life looking for friends, they’ll be scarce, but if you go out looking to be a friend, they’ll be everywhere”- Zig Ziglar
  52. 52. Three Keys to Making Money Audience Conversion Product Or Service
  53. 53. How to Build an Audience of 30 Million People
  54. 54. Why Would You Want To?
  55. 55. Ten Steps For Building a Mass Audience
  56. 56. Step #1 Realize you Can’t Do This Alone
  57. 57. Nobody Knows How to Make a Pencil No single person has all of the knowledge required to make one pencil
  58. 58. Step #2 Get a Mentor
  59. 59. 1. To Listen to you 2. To point you in the right direction 3. To inspire and motivate you 4. To share their experience. 5. To teach you systems, strategies and tactics 6. To save you time, money and stress. 7. To help you avoid mistakes. 8. To build your network and make connections 9. To be your best critic and reality checker. 10.To celebrate your success Top 10 Reasons You Need a Mentor
  60. 60. Step #3 Follow a Proven Blueprint
  61. 61. Why Re-Invent the Wheel?
  62. 62. Take a Proven Path
  63. 63. Then Expand the Possibilities
  64. 64. Step #4 Create Real Value
  65. 65. The Easiest Way to Increase Value Collaborate
  66. 66. Start from the Core Keep Adding Value
  67. 67. Step #5 Create the Mission, Vision, Value s and Message that Becomes Your Brand
  68. 68. Stand for Something!
  69. 69. Step #6 Build a Community
  70. 70. Step #7 Build the Pressure
  71. 71. Top 3,000 Sites On the Internet
  72. 72. Step #8 Leverage Multiple Media and Communication Channels
  73. 73. Step #9 Break the Viral Coefficient Barrier
  74. 74. Create Something Clearly Valuable Find 10 People Who Want It Motivate Each Person To Find 2 More People Who Want It. Convince One Out of Ten To Buy It At a Significant Profit Find Out What Else They Want Break the Viral Coefficient Barrier Break The Viral Coefficient Barrier Start Here
  75. 75. Origami • Take a sheet of paper • Fold it in half • Fold it a second time, and a third time. • Continue folding -- if you can.
  76. 76. • At 7 folds it is as thick as a notebook. • 10 times, it would be as thick as the width of your hand • It can only be done about 12 times • But … Origami
  77. 77. • At 17 folds it would be taller than your average house. • At 60 folds it has the diameter of the solar system. • At 100 folds it has the radius of the universe. Origami
  78. 78. Origami – Here’s the Math • n 2**n km (0.1*10**-6 * 2**n) • 0 1 0.1 x 10**-6 • 1 2 0.2 x 10**-6 • 2 4 0.4 x 10**-6 • 3 8 0.8 x 10**-6 finger nail thickness • 4 16 1.6 x 10**-6 • 5 32 3.2 x 10**-6 • 6 64 6.4 x 10**-6 • 7 128 12.8 x 10**-6 thickness of a notebook • 8 256 25.6 x 10**-6 • 9 512 51.2 x 10**-6 • 10 1024 0.1 x 10**-3 width of a hand (incl. thumb) • 11 2048 0.2 x 10**-3 • 12 4096 0.4 x 10**-3 0.4m height of a stool • 13 8192 0.8 x 10**-3 • 14 16384 1.6 x 10**-3 1.6m: an average person's height (yeah, a short guy) • 15 32768 3.3 x 10**-3 • 16 65536 6.6 x 10**-3 • 17 131072 13.1 x 10**-3 13m height of a two story house • 18 262144 26.2 x 10**-3 • 19 524288 52.4 x 10**-3 • 20 1048576 104.9 x 10**-3 quarter of the Sears tower (440m) • ... .... .... .... • 25 33554432 3.4 x 10**0 past the Matterhorn • 30 1073741824 107.4 x 10**0 outer limits of the atmosphere • 35 34359738368 3.4 x 10**3 • 40 1099511627776 109.9 x 10**3 • 45 35184372088832 3.5 x 10**6 • 50 1125899906842624 112.5 x 10**6 ~ distance to the sun (95 million miles) • 55 36028797018963968 3.6 x 10**9 • 60 1152921504606846976 115.3 x 10**9 size of the solar system? • 65 36893488147419103232 3.7 x 10**12 one-third of a light year • 70 1180591620717411303424 118.1 x 10**12 11 light years • 75 37778931862957161709568 3.8 x 10**15 377 light years • 80 1208925819614629174706176 120.9 x 10**15 12,000 light years • 85 38685626227668133590597632 3.9 x 10**18 4x the diameter of our galaxy • 90 1237940039285380274899124224 123.8 x 10**18 12 million light years • 95 39614081257132168796771975168 4.0 x 10**21 • 100 1267650600228229401496703205376 126.8 x 10**21 (12 billion light years) approx. radius of the known universe?
  79. 79. Here’s the difference … • Incremental – Add one customer every day – In 30 days you have 30 customers. • Exponential – Double your customers every day – In 30 days you have 536,870,912 customers.
  80. 80. But remember … • It USUALLY gets harder each time you double something. • There are physical restraints • There are limits to the market
  81. 81. Step #10 Build Systems and Automate
  82. 82. But … You Can’t Do this Alone!
  83. 83. Think Oprah Did It Alone?
  84. 84. Think Oprah Did It Alone?
  85. 85. Think Oprah Did It Alone?
  86. 86. Don’t Know Where To Start!
  87. 87. Abilities Add experience Add experience Add experience Knowledge Skills Insights Start Where You Are Now!
  88. 88. There’s Too Much To Know!
  89. 89. WHAT ARE YOU MISSING? You know what you know, but …
  90. 90. How Many “F”s Are In The Following Sentence?
  91. 91. MY FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF YEARS. 15 SECONDS
  92. 92. Don’t Try To Learn It All!
  93. 93. Too Many Insights Required!
  94. 94. This is a most unusual paragraph. How quickly can you find out what is unusual about it? It truly looks so ordinary, you’d think nothing was wrong with it and, in fact, nothing is wrong with it. It is unusual, though. Why? Study it. Think about it and you many find out. Try to do it without coaching. If you work at it for a bit, it will dawn on you. So jump to it! Try your skill at figuring it out, if you can. Good luck – and don’t blow your cool! 60 SECONDS
  95. 95. That’s What Mentors Are For!
  96. 96. You Can Joint Venture If You Can Get A Cup Of Coffee
  97. 97. How Do You Get BIG Results?
  98. 98. First Action Steps • Get a Mentor • Follow Their Blueprint • Learn By Doing
  99. 99. With Your Mentor 1. Get Inspired and Motivated 2. Create Your Value 3. Clarify Your Message 4. Build Your Community 5. Build The Pressure 6. Use Multiple Communication Channels 7. Break the Viral Coefficient Barrier 8. Create Systems and Automate

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