This panel will discuss the concepts of attribution and why it matters to affiliate marketers. We’ll cover attribution models, conversion path analysis and data interpretation’s impact on affiliates.
Experience level: Intermediate
Target audience: Merchant/Advertiser
Paul Schroader, President, PS Web Solutions, Inc. (Twitter @pswebs) (Moderator)
Todd Crawford, Co-Founder, Impact Radius (Twitter @toddcrawford)
Chris Kramer, Founding Partner, NetX (Twitter @ChrismKramer)
Scott Kalbach, CEO, AvantLink.com (Twitter @scottkalbach)