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Mastermind Groups Exposed: Success in Affiliate Marketing

Although Mastermind Groups sound complicated and mysterious, they are an easy way to network with other Internet marketers regularly to grow your business. Learn why and how to start your own. Experience level: Beginner Target audience: Affiliates/Publishers Niche/vertical: Mastermind Eric Nagel, President, Eric Nagel & Associates, Inc. (Twitter @ericnagel) (Moderator) Todd Farmer, CEO, PerformStreet Media (Twitter @toddfarmer) Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)

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Affiliate Summit West 2012

Masterminds Groups

Tricia Meyer, MeyerTech, LLC, @SunshineTricia
Eric Nagel, Nagel & Associates, @EricNagel
Todd Farmer, AffiliateMarketingPlan.com, @toddfarmer
Agenda

•Mastermind Defined & Myths
•Who Can Mastermind?
•Why Mastermind?
•How We Do It
•How To Guide
•Tips
•Q & A
Mastermind Defined
• Think and Grow Rich
  – "for the creation and
    carrying out of your plan"
  – "decide what advantages
    and benefits you may
    offer the individual
    members of your
    group, in return for their
    cooperation"
Mastermind Myths
• Not a huge email list
• Not a MLM Pitch
• Not stuffy group of
  “intellectuals” discussing
  problems of the world
• No cost (just time)
What It Really Is
• Tight group of like-minded professionals, who
  trust and respect one another, and who
  genuinely aspire to help, motivate and benefit
  each other.
Who Can Mastermind
• Groups of:
  – Merchants
  – Affiliates
  – Affiliate Managers


• Hybrids – representing each perspective

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Mastermind Groups Exposed: Success in Affiliate Marketing

  • 1. Affiliate Summit West 2012 Masterminds Groups Tricia Meyer, MeyerTech, LLC, @SunshineTricia Eric Nagel, Nagel & Associates, @EricNagel Todd Farmer, AffiliateMarketingPlan.com, @toddfarmer
  • 2. Agenda •Mastermind Defined & Myths •Who Can Mastermind? •Why Mastermind? •How We Do It •How To Guide •Tips •Q & A
  • 3. Mastermind Defined • Think and Grow Rich – "for the creation and carrying out of your plan" – "decide what advantages and benefits you may offer the individual members of your group, in return for their cooperation"
  • 4. Mastermind Myths • Not a huge email list • Not a MLM Pitch • Not stuffy group of “intellectuals” discussing problems of the world • No cost (just time)
  • 5. What It Really Is • Tight group of like-minded professionals, who trust and respect one another, and who genuinely aspire to help, motivate and benefit each other.
  • 6. Who Can Mastermind • Groups of: – Merchants – Affiliates – Affiliate Managers • Hybrids – representing each perspective
  • 7. Who Can Mastermind • Specialty Groups: – Sports Affiliates – Coupon Affiliates – Niche Retailers
  • 8. Why Mastermind: Reasons • Socialize – Water cooler • Accountability • Focus • Opportunity identification and vetting • Feedback • Advice
  • 9. Why Mastermind: Reasons • Bounce ideas – No fear of theft – Thoughtful insight, perspective • Review current projects – Feedback, suggestions, ideas, edit • Stay focused – Holding yourself accountable among peers (& GSD) • Consistently make progress • Help each other – Technology, business scalability, justification – Share knowledge and expertise
  • 10. Why Mastermind: Needs • People you can trust – FrieNDA • Respect opinion • Stay focused • Consistency • Make progress • Be responsive • Focus on your members’ needs
  • 11. Why Mastermind: Benefits • Different perspective • Creativity • Constructive criticism • “Look inward”, self-reflection • Kick in the pants! • Show off • Grow together
  • 12. Why Mastermind: Added Benefits • Review of new projects • Copy editing • First people to share, blog, announce, promote, comment • Product Development • Joint Ventures
  • 13. How to Mastermind • Establish Vision, Mission • Set Goals, Priorities • Size of Group • Identify Process • Schedule
  • 14. How to Mastermind: Needs • Trust • Like-Minded People • Diversity • Technology
  • 15. How to Mastermind: Tech • Voice Only • Video Conferencing • Screen Sharing • Skype / Oovoo.com • Google Hangouts • FreeConferenceCall.com
  • 16. How to Mastermind: Tech • Skype
  • 17. How to Mastermind: Tech • Google Hangouts
  • 18. How to Mastermind: Tech • FreeConferenceCall.com
  • 19. How to Mastermind: Tips • Leader • Consistency: – Meeting Time – Technology • Limit commitment – 1 year group, renew as desired.
  • 20. How to Mastermind: Tips • Threats – Anything Non-Productive • Identify problems early • If you spend more time “planning”, you’re not on the same page.
  • 21. How We Do it • Tight, small group. (just 3) • End of week. (Friday, 2 pm) • Round table – normally. – Review goal accomplishments – Discuss current issues • One person focus – monthly. • Always end calls with Goals for Next Week.
  • 22. Following Up • Reminders of previous week’s goals • Unscheduled Check-in – Twitter, Facebook, Skype • Mid-week email check-in
  • 23. How To Guide • Identify prospects • Define Vision, Goals, Schedule, Technology. • Month 1 – 3: – Understanding, – Uncover needs, – Establish cadence, roles and low hanging fruit. • Month 4 – 9: Make major progress • Month 10 – 12: Wind up the year
  • 25. Contact Information • Tricia Meyer • Todd Farmer Twitter: @SunshineTricia Twitter: @ToddFarmer SunshineRewards.com AffPlan.com AffiliateMarketingPlan.com • Eric Nagel Twitter: @EricNagel EricNagel.com