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5 Ways to Get Your Affiliate Program Ready for Q4


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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: This session will focus on practical tips for merchants to prepare for Q4. Topics explored include: planning promotions and contests, securing placements, and finalizing new affiliate integrations.

Published in: Business
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5 Ways to Get Your Affiliate Program Ready for Q4

  1. 1. 5 Ways To Get Your Affiliate Program Ready For Q4
  2. 2. Key Q4 Dates 2017 eCommerce Dates October 13 (approximate) Code freeze for many sites November 23 Thanksgiving November 24 Black Friday November 27 Cyber Monday December 11 Green Monday December 15 Free Shipping Day December 24 (Sunday) Christmas Eve December 25 (Monday) Christmas
  3. 3. Strategic Planning Review Previous Year Best performing affiliates Challenges (ex. tracking, creative, payments) Program Health Check Up Revenue concentration by affiliate Top affiliates by business model Competitive Analysis Who are your top competitors What was their Q4 2016 strategy Goal Setting Revenue goals (S.M.A.R.T) Affiliate mix
  4. 4. Program Housekeeping Task To Do List Commission Funding Escrow account funding Allocate additional budget Tracking Tests Is your tracking 100% reliable Link Audits Do all links go to the correct pages Outdated creative or ad copy Product Feeds Product mix, image URLs, product landing pages Program Information Pages Contact information, sign-up links, welcome message
  5. 5. Affiliate Recruitment Recruitment Opportunities  Black Friday & Cyber Monday sites  Relevant sites in your market niche  Cashback & Loyalty sites  Organic search results (example: “software + deal”) Recruitment Best Practices  Be aware of code freezes  Recruitment list and contact information  Understand affiliate business model and process
  6. 6. Affiliate Optimization Optimization Opportunities  Exclusive discounts  “Leaked” offers  Commission rate increases  Co-branded landing pages  Paid placements Optimization Best Practices  Identify previous top Q4 affiliates  Review affiliates who have dropped off  Reach out to key partners early
  7. 7. Promotional Strategy Q4 Promotional Strategies  First time buyer codes  % OFF or $ OFF  Retention codes (ex. $50 off $200+)  Paid placement budgets Promotional Best Practices  Target relevant affiliates  Utilize data feeds (ex. FMTC)  1:1 outreach for top affiliates  Affiliate newsletters  Include codes and expiration date in ad copy
  8. 8. Creative Assets Important Creative Assets  Landing pages  Banners  Logos  Text links Creative Best Practices  Don’t wait for banners  Affiliates have families too  Prepare your newsletters early
  9. 9. Recap  Planning: Don’t ignore this step.  Program Housekeeping: Stop problems before they start.  Affiliate Recruitment: Start early and target relevant affiliates.  Affiliate Optimization: Utilize historical data. Less is more.  Promotional Strategy: Vary promotional offers. Use budget wisely.  Creative Assets: Don’t wait until the last minute.
  10. 10. Adam Dahlen| Director of Client Development +1.612.584.4356