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5 Things You Should Know About Online Video


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Video can be a strong traffic and revenue source for you if done the right way. YouTube reports more than 1 billion unique users each month, and there's more to online video than YouTube. Learn 5 key items you should know about online video to get started or improve your video marketing.

About Heather Diamani

Heather Diamani is an Iraq war veteran turned affiliate marketer and wellness coach who created Blendhappy to inspire optimal health. She’s gained a lot of attention and opportunities through her blog and YouTube channel. Along with her passion for video marketing she’s also a freelance website developer. Her passion, enthusiasm, and ambition for knowledge and entrepreneurship have her creating more businesses online including a product line and an organization.

The presentation is from the Austin Digital Marketing Meetup on November 19, 2013:

Published in: Business, Technology
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5 Things You Should Know About Online Video

  1. 1. 5 Things You Should Know About Online Video By Heather Diamani Traffic & sales Types of Video Video is not easy Content Brand Awareness 
  2. 2. 50% of traffic online is from videos on YouTube Video is expected to reach 90% of online traffic Watch trends and target upcoming events Add Affiliate Links to video description Add in a “call to Action” #1 Video drives traffic and can increase sales
  3. 3. Create Offer Sell
  4. 4. #2 Video is Content  Constantly update your website with original content.  Publishing content regularly will keep your channel feed active, increase your placemen in the search engine, and help you build viewership.  Videos and photographs are magnets for search engines ensuring higher page rankings.
  5. 5. • Convert a one-time visitor into a loyal follower. • “Publishers are becoming brands, brands are becoming publishers... and it's all video.” #3 Video Increases Brand Awareness
  6. 6. #4Video is not easy! • • • • Time consuming Know how to edit & format Constant creativity Adhere to YouTube Policies; stay up-to-date • Have good production value • Some people lack video confidence
  7. 7. • • • • • • • Demonstrations (how-to’s) Reviews Educational videos Promotional videos Interviews Events or speeches A Teaser (a trailer if you will) to entice the audience into wanting to know more, leading them to your website, to email opt-in, or even another video. #5 There are many different types of video to make and different places to upload
  8. 8. Where to upload your video  BlipTV  Dailymotion  Flickr  Metacafe  Veoh  Vimeo  Pinterest
  9. 9. Ways to Make Video • Voice & graphics or product • White Board • • • Animations • • Virtual Sales Person • • Hire someone to make Video
  10. 10. The 5 things to know about online video 1.Video drives traffic and can increase sales 2.Video is content 3.Video increases brand awareness 4.It’s not easy! 5.There are many different types of video to make and different places to upload Thank you for coming! Questions or comments? *Visit to see examples of how-to, demonstration, interview and promotional videos