5 Things That Really Matter in SEO

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Paul O'Brien of http://seobrien.com/ spoke on 5 Things That Really Matter in SEO at the Affiliate Summit Austin Meetup in July 2011 at the University of Texas Golf Club.

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5 Things That Really Matter in SEO

  1. 1. Paul O’Brien @seobrien seobrien.com 944-0007
  2. 2. 5 Things To Learn <ul><li>URLs matter </li></ul><ul><li>Content is King </li></ul><ul><li>Links are the King’s gold </li></ul><ul><li>Social Marketing is SEO </li></ul><ul><li>All Things Being Equal </li></ul>
  3. 4. URLs Matter http://www.thinkgeek.com/homeoffice/kitchen/e9b5 <ul><li>Length </li></ul><ul><li>Context </li></ul><ul><li>Depth </li></ul>Remember the LCD Google is taking a trip
  4. 6. Content is King <ul><li>Unique </li></ul><ul><li>Relevant </li></ul><ul><li>Viral </li></ul><ul><li>Unique </li></ul><ul><li>Relevant </li></ul><ul><li>LIKED </li></ul>Don’t remember URV It doesn’t make sense Content is King Earl
  5. 9. Content is King; Links are Gold <ul><li>Links from content </li></ul><ul><li>Use a tool like Raven to identify valuable sites </li></ul><ul><li>NO: directories, services, buying </li></ul><ul><li>Create compelling content </li></ul><ul><li>Consider partners </li></ul><ul><li>Engage industry bloggers </li></ul><ul><li>Embrace social media </li></ul>How do you get links?? Link building is part of YOUR culture
  6. 10. http://bookpeopleblog.wordpress.com/2011/07/25/keep-austin-weird-you-will/
  7. 12. Tweeting is NOT a Channel <ul><li>Tweets & Retweets count </li></ul><ul><li>Love Like </li></ul><ul><li>Google+ matters </li></ul><ul><li>Enable social marketing </li></ul><ul><li>Create compelling content </li></ul><ul><li>Find influencers and leverage them </li></ul>Social Marketing is SEO Content should engage, entertain, and enlighten
  8. 14. All Things Being Equal… You will read opinions for and against every perspective in SEO Don’t Assume Big Brands Do It Right All things being equal, people will do business with a friend; all things being unequal, people will still do business with a friend - Mark McCormack <ul><li>STOP and ask, All Things… </li></ul><ul><li>Does the URL matter? </li></ul><ul><li>Will Google favor me? </li></ul><ul><li>Is social a sign of demand? </li></ul><ul><li>Is what I’m doing ethical? </li></ul>
  9. 15. 5 Things Part of YOUR DNA Don’t Pay For It; Live it <ul><li>URLs matter </li></ul><ul><ul><li>Take a trip with LCD </li></ul></ul><ul><li>Content that’s Unique, Relevant, and Liked </li></ul><ul><ul><li>EARL (URL) </li></ul></ul><ul><li>Links are gold; Earl’s Gold </li></ul><ul><li>Social marketing is SEO </li></ul><ul><li>Remember, “All Things Being Equal” </li></ul>
  10. 16. Stump me Paul O’Brien @seobrien seobrien.com 944-0007

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