1.
How To Triple Your
Revenue With Non-
Fiction Books
Jim Kukral
CEO, AuthorMarketingClub.com & BusinessAroundaBook.com

2.
Before We Begin
Please shut down your social media and
turn the ringer off on your phone.
Sit back, take notes, and get ready to learn
how your non-fiction book is the key to your
revenue problems in the future.

3.
What We’re Covering
Today?
• How to maximize revenue from non-
fictions books
• How to take your expertise and sell it
“beyond” the book
• Discover business models available to you
generate revenue
• How you can get started today!

4.
Who Am I?
• 20+ years Web business experience
• Author of 10 books
• Founder of AuthorMarketingClub.com
• 30,000 + members from over 105 countries

5.
A Book Is The Best Business
Card You Will Ever Have
There are two reasons people use the Internet, and two reasons only:

6.
Winning Non-Fiction Formula

7.
Let’s Do Some Math
• The average non-fiction author will only sell 800 copies of their book in their
lifetime!
• Let’s say you are the anomaly and you sell 1,000 books next year.
• 1,000 books sold at $5.99 on Amazon = $5,900
• After you pay the Amazon cut, you make $4,130.
• Plus your costs (cover, editing, marketing)
• Maybe you only end up earning $2,000 from 1,000 books sold.
• That’s not enough!

8.
Question: What’s Your
Monthly Number?
• How much do you need every month to pay all
your bills/expenses, and maybe save a little and
take your family out to a nice dinner?
• Is it $5,000/month? Is it $10,000/month?
• How are you going to get to that number from
just book sales?

9.
It’s Time To Build A Business
“Around” That Book
• Scenario #1: A Product “Around” Your Book
• Example: Greenhouse Gardening
• You’ve sold 1,000 copies of the book, but
what are you leaving on the table?

10.
It’s Time To Build A Business
“Around” That Book
• Book is $4.99 on Kindle. 1,000 sales = $4,990
• Other costs factored in: Profit = $1,493
• But… what if you used the book to sell things
like greenhouse DIY construction kit downloads,
or pre-fab greenhouse structures?
• DIY kit cost: $29.99 instant download
• If 10% of 1,000 readers purchased = $2,999
• Pre-fab greenhouse structure cost: $599
• If 10% purchased = $59,900

11.
It’s Time To Build A Business
“Around” That Book
• Book is $3.99 on Kindle. 1,000 sales = $3,990
• Opportunity missed: Beekeeping Membership Site
• Monthly cost: $9.99
• If 10% of 1,000 readers purchased = $999/month
• Yearly profit: $12,000/year
• If 20% purchased = $24,000/year

12.
It’s Time To Build A Business
“Around” That Book
• Book is $47.36. 100 sales = $4,736
• Opportunity missed: Speaking
• One-time speaking fee: $5,000
• Opportunity missed: 2-3 day workshops
• Workshop fee: $10,000
• Opportunity missed: Private consulting
• Consulting fee: $5-$10k

13.
It’s Time To Build A Business
“Around” That Book
• Book is $15.75. 500 sales = $4,990
• Other costs factored in: Profit = $3,500
• Civil war “true fans” might want tours?
• Tour cost: $199.99 half-day tour
• If 10% of 500 readers purchased = $9,999

14.
It’s Time To Build A Business
“Around” That Book
• Book is $2.99. 1000 sales = $2,990
• Other costs factored in: Profit = $2,000
• Book leads into two businesses
• Bestpagefoward: $197 service
• If 10% of 1000 readers purchased = $19,700
• Currently has over 400 clients! ($79k/year)
• Second business: SellingforAuthors
• Sells for $597
• If 10% of 1000 readers purchased = $59,700

15.
Why Do People Pay For Things?
• People pay to have problems solved (non-fiction)
• People pay to save themselves time
• People pay because they don’t want to do it themselves
• People pay because they don’t like making mistakes
• So the question to you is…
• What are you offering to people who want those things?
And if you’re not… what’s stopping you?
• Your book is an instant credibility builder and lead
generator, it’s time you used it as such!

16.
But Nobody Will Pay For What I
Know!
• Doesn’t matter in most cases what your book is about
• Doesn’t matter that you think people don’t want to know
what you know
• What matters is you offer your expertise to a target of
people who want the solution to the problem the have!
• What matters is you use your book to build a business
“around” that book!

17.
The Big Questions!!!
• What type of business should I create “around” my book?
• What do I price it at for maximum revenue/conversions?
• How do I know if I’m pricing it too high or too low?
• How do I most effectively close sales?
• What should my sales funnel look like and how do I set it up?
• Should I use Facebook ads? How do I set them up and where to
target?
• How much time/effort is this going to take from me to do?
• How much money can I make from doing this?
• What technology should I used to power my program?
• How do I get my first sale and future sales?

18.
Want Someone To Tell You What To
Do?
• Questions in a moment.
• What is the Business Around a Book service?
• This is NOT a course. There's no homework
or hours of videos or classes to watch
• It’s hands-on consulting with personal
service from me!
• Get your business figured out quickly and
start making sales!

19.
Limited spots available.
View pricing options & sign up at:
www.businessaroundabook.com