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The Growing Potential of Diversification and Innovation

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The Growing Potential of Diversification and Innovation

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Take a closer look at how top advertisers and publishers invest in innovation and diversify their performance marketing “portfolio”.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Diversification

Penny Stevens, Account Manager, Google Affiliate Network (Moderator)
Allison Garrison, Director, Partnership Marketing, Provide Commerce, Inc.
Michael Herrera, VP, Affiliate Marketing, Citibank
Howard Schaffer, VP of Business Development, Offers.com Published by Vertive, LLC (Twitter @howardschaffer)

Take a closer look at how top advertisers and publishers invest in innovation and diversify their performance marketing “portfolio”.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Diversification

Penny Stevens, Account Manager, Google Affiliate Network (Moderator)
Allison Garrison, Director, Partnership Marketing, Provide Commerce, Inc.
Michael Herrera, VP, Affiliate Marketing, Citibank
Howard Schaffer, VP of Business Development, Offers.com Published by Vertive, LLC (Twitter @howardschaffer)

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The Growing Potential of Diversification and Innovation

  1. 1. The Growing Potential of Diversification and Innovation Take a closer look at how top advertisers and publishers invest in innovation and diversify their performance marketing “portfolio”
  2. 2. Eliminating Reliance: Publisher & Advertiser Diversification • “Not having all of your eggs in one basket” – Advertisers : expand the number of affiliate relationships – Publishers: Diversify the categories & merchants you work with
  3. 3. Advertiser Diversification and Innovation Find and Help the Consumer • Expanding publisher classification – not relying on a handful of publishers from a given subset for volume • Educate new publisher base – discuss advertiser business and goals to attract high quality consumers • How receptive is a large organization to new opportunities? • Implementing consumer tools for a better experience
  4. 4. Publisher Diversification and Innovation Invest in Your Site • Focus on driving diversified traffic – Search, Social media & Sweepstakes – Build an email list • Expand sites categories • Target seasonal and non-seasonal/standard categories – Services, Travel, credit cards and others – Local services • Make your site unique to help users make buying decisions – Custom content – reviews, comparisons, articles and blog content – Helpful widgets • Ask Advertiser what they are looking for – Branding – Grass roots
  5. 5. Questions? Thank You!

Editor's Notes

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  • Press F5 or enter presentation mode to view the poll\r\nIn an emergency during your presentation, if the poll isn't showing, navigate to this link in your web browser:\r\nhttp://www.polleverywhere.com/free_text_polls/MTQ2OTEwMjQzMQIf you like, you can use this slide as a template for your own voting slides. You might use a slide like this if you feel your audience would benefit from the picture showing a text message on a phone.

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