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How to Leverage Facebook Advertising to Grow Your Business

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Attendees to this session will leave knowing how to use Facebook ads to grow their following, increase engagement, build a list, retarget site visitors on Facebook, and increase affiliate sales.

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How to Leverage Facebook Advertising to Grow Your Business

  1. 1. Welcome To Our Session! How to Leverage Facebook Advertising to Grow Your Business • Nathan Smith @CoffeeNate • Shannon Vogel @TheBeScene • Ashley Coombe @AshleyBCoombe Session slides link just tweeted by @CoffeeNate
  2. 2. Remember this tool?
  3. 3. Facebook ads don’t work! To ensure that your Facebook ads don’t work… – Start without a strategy – Don’t use meaningful targeting – Use the “Boost” and “Page Promote” buttons – Drive clicks to a website that doesn’t convert or a Facebook page that doesn’t create desirable content.
  4. 4. Ad Types: Page Post Engagement • Boost your posts • Increase likes • Increase Comments • Increase Shares • Increase Video Plays • Increase Photo Views
  5. 5. Ad Types: Boost Post
  6. 6. Ad Types: Increase Page Likes
  7. 7. Ad Types: Clicks to website
  8. 8. Ad Types: Website Conversions
  9. 9. Conversion Tracking Pixels
  10. 10. Ad Types: App Installs
  11. 11. Ad Types: App Engagement
  12. 12. Ad Types: Event Responses
  13. 13. Ad Types: Offer Claims
  14. 14. Ad Types: Video Views
  15. 15. Ad Locations
  16. 16. Ad locations: News feed | Desktop
  17. 17. Ad locations: Mobile
  18. 18. Mobile Monthly Active Users
  19. 19. Mobile Only Monthly Active Users
  20. 20. Ad locations: Sidebar
  21. 21. Quick Hits Create sales funnels with your Facebook ads, by targeting the Website Custom Audience list. Get creative with WCA rules. Expand your reach with “Lookalike Audiences” Using Facebook’s automatic bid is actually effective You can target only your ‘fans’ (found in connections) Note that the most options are available to US accounts.
  22. 22. Target Fans of Highly Active Pages Not Folgers… 174 “Likes”
  23. 23. Organic Reach is NOT Dead
  24. 24. Mystical Keys to Organic Reach “People want to see posts that are educational, entertaining, and evoke emotion. They don’t care about how great you think you are.”
  25. 25. Use FB ads to Grow Your List • Create a landing page or custom app/tab to host your opt-in form • Offer users a checklist, eBook, guide, coupon, relevant giveaway, etc. • Create an ad to drive targeted traffic to it
  26. 26. Understanding Facebook Ad Reports • Creating custom reports that are relative to your objectives is simple • Schedule reports
  27. 27. See who makes up your audience. Segment by any category found in ad creation Ability to create an ad from the tool, using that audience Audience Insights Tool
  28. 28. Why Power Editor?
  29. 29. Why Power Editor? - Every new ad tool is first made available through PE. - More targeting options - Increased control of campaigns - Bulk Editing of Ads - Ability to create unpublished page posts as ads only
  30. 30. Time for Q & A How can we help you?
  31. 31. How to Leverage Facebook Advertising to Grow Your Business • Nathan Smith @CoffeeNate • Shannon Vogel @TheBeScene • Ashley Coombe @AshleyBCoombe Session slides link tweeted by @CoffeeNate

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