New Lead Generation Models: Social-Mobile-Viral


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Lead generation in the new media game. How to turn friends into fans and customers. In this energizing, interactive session, discover how to drive traffic, leads, and sales in the new media game.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Lead Generation

Declan Dunn, CEO, Dunn Direct Media (Twitter @declandunn)

Published in: Business
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  • Poll: Q&A for New Lead Generation Models: S...

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  • New Lead Generation Models: Social-Mobile-Viral

    1. 1. Affiliate Summit East 2010<br />The New World of Lead Generation:<br />Social – Mobile - Viral <br />Declan Dunn<br />CEO, DunnDirectMedia<br />
    2. 2. “For the next 60 minutes, let me share a view, of the New Media Game you are all playing, even if you don’t know it.<br />Lead generation also<br />means building your audience by referral.”<br />Declan Dunn<br />
    3. 3. The New Sales Process<br />How to Turn Friends into <br />Fans and Customers<br />Social.Customers are in control.<br />Mobile.Move beyond hypeand reach quality audiences wherever they are.<br />Viral.People aren't eyeballs or prospects, they are friends.<br />
    4. 4. Where do you fit in?<br />
    5. 5. Beyond <br />Marketing Speak<br />Everyone is famous<br />For 7.5 minutes.<br />Case Studies<br />
    6. 6. Case Studies<br />
    7. 7. Audience drives Acquisitions…<br />Case Studies<br />For more…<br />The Email Mafia (PayPal’s Got Nothing on Email)<br /><br />
    8. 8. Incentives and Rewards<br />
    9. 9. Business Model. Who bought them?<br />
    10. 10. Answer: Monetizing Intent<br />Social. Customers are in control, and <br />you can harness them. <br /><ul><li>Focus on their story, their narrative,</li></ul>About your product. And tell your own.<br /><ul><li>And/or play a game. Monetize Intent.</li></li></ul><li>Mobile. Move beyond hype in your copy and invoke curiosity to reach quality audiences.<br />How many dentists are on Facebook and/ or use mobile phones?<br />
    11. 11.
    12. 12. The <br />Key Word<br />Is <br />DOWNLOAD!<br />
    13. 13. The Ads and Actions<br />Text & Banners<br />
    14. 14. Challenge:Many Phones, Many Carriers (US)<br />
    15. 15. DOES Your <br />App fit Here?<br />To App or Not to App?You can simplyincrease pageviews to mobile phonesby optimizing it all for mobile.<br />
    16. 16. The Capabilities<br />“Click-to-Mobile Web: click launches the web browser.<br />• Click-to-call <br />• Click-to-video <br />• Click-to-SMS<br />• Click-to-locate <br />• Click-to-buy<br />• Click-to-storyboard click transitions to a second interstitial ad (which itself may provide additional actions).”<br />Source: Mobile Marketing Report<br /><br />Mobile Marketing Association<br />
    17. 17. Who?<br />• Games!<br /><ul><li>Retailers
    18. 18. Financial Services
    19. 19. Automobile Info/Services
    20. 20. Coupons for Food
    21. 21. Early stages, good time to build your audience.</li></li></ul><li>Viral = Story, Scene, Moment…<br />
    22. 22. It’s not about you…<br />
    23. 23. It’s not about YOUR Name…It’s about the <br />specific action you want them to take.<br />
    24. 24. Next Step here is a Social Network.<br />
    25. 25. “Does your business really serve your customers,<br />or simply count them up?”<br />
    26. 26. This concept is central to moving from marketing which focused on conversion at the ad, into a new system that allows people to pass it on to friends who buy on that recommendation. <br />
    27. 27. Connectingbeyond viral<br />
    28. 28. Key Initial Findings: It’s ALL Leads…<br />Define the marketing intention for your business. Match it to the intention(s) of your market and invite people in, outside of social networks, to connect with you.<br />Build your email list, mobile traffic, and mobile web list (including optimized web sites and apps if applicable)<br />Measure referrals, how much people refer and how your conversions are on those referrals. <br /><ul><li>Identify AND Monetize Intent. Otherwise it’s a hobby…</li></li></ul><li>3. Next Steps<br />
    29. 29. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.<br />Poll: Q&A for New Lead Generation Models: S...<br />