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Are Your Affiliates Adding Value?

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In this session we will cover trademark bidding, adware, coupons, content, and more.

Experience level: Beginner, Intermediate, Advanced
Target audience: Merchants/Advertisers
Niche/vertical: Merchants

Adam Riemer, President, Adam Riemer Marketing, LLC. (Twitter @Rollerblader)

Published in: Business, Technology
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Are Your Affiliates Adding Value?

  1. 1. Are Your Affiliates Adding Value? By: Adam Riemer http://www.AdamRiemer.me @Rollerblader on Twitter
  2. 2. Are Your Affiliates Adding Value <ul><li>Traffic Patterns & Coupon Sites </li></ul><ul><li>Trademark Bidders </li></ul><ul><li>Adware </li></ul><ul><li>Managers and OPMs </li></ul><ul><li>Cashback & Loyalty Sites </li></ul><ul><li>Self Shoppers </li></ul><ul><li>SEO </li></ul>
  3. 3. Traffic Patterns & Coupon Sites <ul><li>Affiliates are supposed to have their own traffic. </li></ul><ul><ul><li>Independent </li></ul></ul><ul><ul><li>Does not rely on your site or efforts </li></ul></ul><ul><li>Do your Affiliate sales match your own site’s sales? </li></ul><ul><li>Test the traffic: </li></ul><ul><ul><li>Coupons – remove the box, place coupons next to the box, use multiple cookies, etc… </li></ul></ul><ul><ul><li>Sales – before official sales and after official sales </li></ul></ul><ul><ul><ul><li>Seasonal sites and niche sites </li></ul></ul></ul><ul><ul><li>Extra pushes </li></ul></ul>
  4. 4. Trademark Bidders <ul><li>The bad: </li></ul><ul><ul><li>Bidding on your domain </li></ul></ul><ul><ul><li>Bidding on your trademark (Unique name vs. general name) </li></ul></ul><ul><ul><li>Bidding on your domain + modifiers </li></ul></ul><ul><ul><li>Direct linking </li></ul></ul><ul><li>The good </li></ul><ul><ul><li>You get more coverage on general names </li></ul></ul><ul><ul><li>Block your competitors on your domains </li></ul></ul>
  5. 5. Adware <ul><li>The good: </li></ul><ul><ul><li>Showing over a competitors site (Good?) </li></ul></ul><ul><ul><li>Large communities </li></ul></ul><ul><li>The bad: </li></ul><ul><ul><li>Showing ads over your own site </li></ul></ul><ul><ul><li>Replacing other channels and Affiliate’s cookies </li></ul></ul><ul><ul><li>Lawsuits </li></ul></ul><ul><li>Lets see what it looks like: </li></ul><ul><li>http://www.affiliatefairplay.com/adam/adam_ase11.swf </li></ul>
  6. 6. Managers and OPMs <ul><li>What are you paying them to do? </li></ul><ul><ul><li>Auto approve </li></ul></ul><ul><ul><li>Monitor and manage </li></ul></ul><ul><ul><li>Ensure extra promotions </li></ul></ul><ul><ul><li>Ensure compliance </li></ul></ul><ul><ul><ul><li>Program </li></ul></ul></ul><ul><ul><ul><li>FTC </li></ul></ul></ul><ul><ul><ul><li>Nexus </li></ul></ul></ul><ul><ul><li>Adware monitoring </li></ul></ul><ul><ul><li>Recruitment </li></ul></ul><ul><ul><li>Activation campaigns </li></ul></ul>
  7. 7. Cashback and Loyalty Sites <ul><li>The Bad: </li></ul><ul><ul><li>Adware </li></ul></ul><ul><ul><li>Audit your sales </li></ul></ul><ul><ul><ul><li>30, 60, 90 & 120 days. </li></ul></ul></ul><ul><ul><ul><li>Return period. </li></ul></ul></ul><ul><ul><ul><li>No customer acquisition </li></ul></ul></ul><ul><ul><ul><li>Fraud orders </li></ul></ul></ul><ul><ul><ul><li>Profitability measures </li></ul></ul></ul><ul><ul><ul><ul><li>Margins – discount, commission and no acquisition </li></ul></ul></ul></ul><ul><ul><li>SEO for your name </li></ul></ul><ul><ul><ul><li>Lose a customer’s margin for life when they discover cash back </li></ul></ul></ul><ul><li>The Good: </li></ul><ul><ul><li>Move old inventory </li></ul></ul><ul><ul><li>Great exposure for new or small brands </li></ul></ul><ul><ul><li>New customers via media buys </li></ul></ul><ul><ul><ul><li>You have to go around the network and directly with the Affiliate </li></ul></ul></ul>
  8. 8. Self Shoppers <ul><li>Ask yourself </li></ul><ul><ul><li>Is the goal customer acquisition </li></ul></ul><ul><ul><li>What are my margins </li></ul></ul><ul><ul><li>Testing the user experience and product for reviews </li></ul></ul><ul><ul><li>A Non-Affiliate, current customer who knows what Affiliate Marketing is </li></ul></ul><ul><ul><li>Testing your tracking </li></ul></ul><ul><ul><li>How valuable is this customer? </li></ul></ul>
  9. 9. SEO <ul><li>The Bad: </li></ul><ul><ul><li>Are Affiliate links backlinks </li></ul></ul><ul><ul><li>Do Affiliates take away from our internal efforts </li></ul></ul><ul><ul><li>Showing up organically for trademarks </li></ul></ul><ul><ul><li>Should we provide a keyword list </li></ul></ul><ul><ul><ul><li>Benefits </li></ul></ul></ul><ul><ul><ul><li>Negatives </li></ul></ul></ul><ul><ul><li>Should we pay on sales that come off trademarks only </li></ul></ul>
  10. 10. Questions? @Rollerblader on Twitter http://www.adamriemer.me Adam Riemer Marketing, LLC.

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