This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Have you heard a rumor that Google hates affiliate sites? Learn to create SEO friendly pages.
But penguins live in bad neighborhoods and
ruin your reputation, value and links!
Humming birds love princesses, flowers
Spread rumors, ignore you and don’t stay
Title Tag – 70 characters
◦ Description 156
◦ keywords 3
Word count – 300 – 500 minimum
H tags –
Videos – Viewbix.com, OneLoad.com
◦ Create a tree to look at
◦ Outline your posts
◦ Name them
◦ Upload and save them
◦ Alt and title tags (links and images)
Naming structures and links
Video sitemaps, Closed captioning, Transcribe them, Multiple
Backlinks – What are good and what are bad?
◦ Neighborhood from the sites
◦ Neighborhood on your site
◦ Your server and IP address
Do follow vs. No follow
◦ Your site
◦ Other sites
Natural links vs. unnatural
What is the goal of your page?
What is the intent of the visitor?
◦ Should you create more than one page based on
How have you helped the visitor?
Have you given a way to share this content?
◦ Is the share accessible by Google?
What questions have you answered that other
sites haven’t provided a solution for?
What modifiers have you used and have you
What networks are relevant for your topic?
Will it send signals back to Google?
Does the traffic convert into sales?
◦ Add in a redirect or custom url with a custom affiliate
link to each share button so everything is trackable.
◦ What other SEO attributes are social site having an affect
Unique vs. return visitors
Pages per visit
Time per page
Tags and categories if you’re blogging
Full urls in your css vs. shortened urls
◦ Is it image or text based
Authorship tags for Google
Internal linking structures