How to Become the
Merchant Publishers
Want You to Be
#affiliatenuggets
On This Panel
Jesse Morgan, Magazines.com (Merchant)
Joan Alpogianis, Rakuten Linkshare (Network)
Gabe Carreras, Catera Co...
Why are we here?
This session is to share proven affiliate
strategies, discuss network benefits and
provide publisher insi...
Why should you care?
1
• Grow your program and increase results
• Humans need constant reminders
• Trying something new ca...
How can you ensure your day-to-
day challenges don’t derail your
productivity?
Here are eight proven tips I’ve
learned alo...
Build Relationships.have a little charm
#affiliatenuggets
Build Relationships
1
1
Get to know your top partners personally, what works best
within their program and continue to be ...
Make Decisions Based
on Data
#affiliatenuggets
Make Decisions Based
on Data
1
1
Intuition can steer you in the right direction however data
can define your priorities an...
Tracking Confidence.Select a network you believe in
#affiliatenuggets
Have confidence in
your tracking
1
1
Setting up links /offers for your product’s promotions is
how you generate revenue in...
No cookie cutters allowed.
Cookies are delicious
#affiliatenuggets
Do NOT take a cookie
cutter approach
1
1
All publishers are different and should be treated that
way.
• What promotion wor...
Have
the
Answer
s
Have
the
Answer
s
#affiliatenuggets
Have the Answers
1
1
Know the simple answers about your affiliate network,
offers, commissions, current promotions and cus...
Be Accessible.Yes that means you
#affiliatenuggets
Be Accessible
1
1
Hopefully this is a reminder.
• Respond to emails/phone call in a timely manner
• Offer your IM
• Always...
Always Be Recruiting
#affiliatenuggets
Always Be Recruiting
1
1
The Affiliate Industry has a natural churn and burn effect.
• Beware of market trends
• Establish...
Promote Wisely.What works best for you and the publisher
#affiliatenuggets
Work within your limits to present the best all
around.
• Present your best offer
• Stay within your media budget
• Foreca...
Let’s Recap.What did they say again?
#affiliatenuggets
Build Relationships
Eight Proven Strategies
1
Make Decisions Based on Data
Have Confidence in your Tracking
Do NOT take a ...
Stay in Touch
#affiliatenuggets
Jesse Morgan
Email: jmorgan@magazines.com
Twitter: @jc_morgan
Joan Alpogianis
Email: jalpo...
#gangbusters14
… AND
WERE
DONE!
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Become the Publisher Merchants Want You to Be

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: 8 proven principles on becoming the publisher merchants want you to be to allow for growth in your business and generate more sales.

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Become the Publisher Merchants Want You to Be

  1. 1. How to Become the Merchant Publishers Want You to Be #affiliatenuggets
  2. 2. On This Panel Jesse Morgan, Magazines.com (Merchant) Joan Alpogianis, Rakuten Linkshare (Network) Gabe Carreras, Catera Commerce (Publisher)
  3. 3. Why are we here? This session is to share proven affiliate strategies, discuss network benefits and provide publisher insider tips. You will walk away with 8 little nuggets of affiliate gold to grow your program. #affiliatenuggets
  4. 4. Why should you care? 1 • Grow your program and increase results • Humans need constant reminders • Trying something new can change your program today • Strengthen your ties with your publishers • Gain trust with publishers #affiliatenuggets
  5. 5. How can you ensure your day-to- day challenges don’t derail your productivity? Here are eight proven tips I’ve learned along the way… #affiliatenuggets
  6. 6. Build Relationships.have a little charm #affiliatenuggets
  7. 7. Build Relationships 1 1 Get to know your top partners personally, what works best within their program and continue to be engaged. • Set up phone calls and regular meetings • Send personal emails • Send a Birthday Card • Collaborate with all parties #affiliatenuggets
  8. 8. Make Decisions Based on Data #affiliatenuggets
  9. 9. Make Decisions Based on Data 1 1 Intuition can steer you in the right direction however data can define your priorities and confirm your assumptions. • Determine who your incremental partners are with an attribution tool. • Know your top selling products • What publishers are increasing or decreasing based on your KPIs #affiliatenuggets
  10. 10. Tracking Confidence.Select a network you believe in #affiliatenuggets
  11. 11. Have confidence in your tracking 1 1 Setting up links /offers for your product’s promotions is how you generate revenue in this channel. This is why we are all here. • Check your links • Communicate any issues • Get any issues resolved immediately #affiliatenuggets
  12. 12. No cookie cutters allowed. Cookies are delicious #affiliatenuggets
  13. 13. Do NOT take a cookie cutter approach 1 1 All publishers are different and should be treated that way. • What promotion works best • What creative work best • Target the right audience #affiliatenuggets list, offer, creative
  14. 14. Have the Answer s Have the Answer s #affiliatenuggets
  15. 15. Have the Answers 1 1 Know the simple answers about your affiliate network, offers, commissions, current promotions and customer service inquiries. • Know your Terms & Conditions • Have general knowledge about your feeds • Know how to navigate the publisher interface within your network #affiliatenuggets
  16. 16. Be Accessible.Yes that means you #affiliatenuggets
  17. 17. Be Accessible 1 1 Hopefully this is a reminder. • Respond to emails/phone call in a timely manner • Offer your IM • Always remain professional #affiliatenuggets
  18. 18. Always Be Recruiting #affiliatenuggets
  19. 19. Always Be Recruiting 1 1 The Affiliate Industry has a natural churn and burn effect. • Beware of market trends • Establish an activation strategy • Spread your publisher mix #affiliatenuggets
  20. 20. Promote Wisely.What works best for you and the publisher #affiliatenuggets
  21. 21. Work within your limits to present the best all around. • Present your best offer • Stay within your media budget • Forecast appropriately based on incrementality • Only promote offers you feel are genuinely good deals 1 Promote Wisely #affiliatenuggets
  22. 22. Let’s Recap.What did they say again? #affiliatenuggets
  23. 23. Build Relationships Eight Proven Strategies 1 Make Decisions Based on Data Have Confidence in your Tracking Do NOT take a cookie cutter approach Have the Answers 2 3 4 5 6 7 8 Be Accessible Always Be Recruiting Promote Wisely #affiliatenuggets
  24. 24. Stay in Touch #affiliatenuggets Jesse Morgan Email: jmorgan@magazines.com Twitter: @jc_morgan Joan Alpogianis Email: jalpogianis@linkshare.com Twitter: @linkshareblog Gabe Carreras Email: gabe.carreras@cartera.com
  25. 25. #gangbusters14 … AND WERE DONE!

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