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Optimizing WordPress for Speed and Conversions


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Optimizing WordPress for speed and conversions can have an immediate impact on your bottom line. Learn how to tune WordPress into a revenue driving machine.

Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: WordPress

David Vogelpohl, CEO, Marketing Clique (Twitter @davidvmc) (Moderator)
Jason Cohen, Founder, WP Engine (Twitter @asmartbear)
Chris Pearson, Owner, (Twitter @pearsonified)

Published in: Technology, Design
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Optimizing WordPress for Speed and Conversions

  1. 1. Optimizing WordPress for Speed and Conversions David Vogelpohl WordPress Development Conversion Tracking Conversion Optimization Search Engine Optimization Jason Cohen Managed WordPress Hosting Infrastructure Management WordPress Development Security & Plugins Chris Pearson Speed Optimization Theme Development Software/WordPress Development Plugin Optimization
  2. 2. Poll: Optimizing WordPress for Speed and Conve...
  3. 3. Why is site speed important?
  4. 4. It matters with SEO!Page speed is important Webmaster Central Blog - April 9th 2010 “As part of that effort, today were including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests.” Matt Cutts - August 8th 2011 “1 in a thousand sites has site speed as a truly for 1 in 1000 websites big issue for them.” @davidvmc
  5. 5. How else does site speed affect SEO? Socially awkward webmasters lose at SEO Sites that take too long to load don’t gain repeat visitors which can have a BIG impact on personalized search results. Bounce rates can seriously hurt all of your SEO efforts If people don’t stick around, they won’t link Back links are hard to come by. They’re even harder to come by if you’re losing visitors due to slow load times @davidvmc
  6. 6. Boost your conversion rates Clicking back isn’t the same as clicking buy According to Akamai, 40% of your potential customers will abandon your site if it takes longer than 3 seconds to load. Google says they lose 20% of their traffic for each additional 100 milliseconds it takes a page to load. A faster experience leads to happier visitors who buy more often! @davidvmc
  7. 7. next up… Jason Cohen @davidvmc