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Industry Clash: Balancing CPS & CPA Marketing

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Industry Clash: Balancing CPS & CPA Marketing

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CPS and CPA affiliates discuss strategies to find balance on both sides of the industry. We will knock down stereotypes, debate differences and present best practices. Everything is on the table.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliates

Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator)
Ian Fernando, One of the Best, IANternet Media LLC (Twitter @ianternet)
Jason Rubacky, Affiliate Development Manager, ShareASale (Twitter @jasonrubacky)
Logan Thompson, President, LoganThompson.me (Twitter @drumminlogan)

CPS and CPA affiliates discuss strategies to find balance on both sides of the industry. We will knock down stereotypes, debate differences and present best practices. Everything is on the table.

Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliates

Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator)
Ian Fernando, One of the Best, IANternet Media LLC (Twitter @ianternet)
Jason Rubacky, Affiliate Development Manager, ShareASale (Twitter @jasonrubacky)
Logan Thompson, President, LoganThompson.me (Twitter @drumminlogan)

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Industry Clash: Balancing CPS & CPA Marketing

  1. 1. Industry Clash: Balancing CPS & CPA Marketing <ul><li>CPS and CPA affiliates discuss strategies to find balance on both sides of the industry. We will knock down stereotypes, debate differences and present best practices. Everything is on the table. </li></ul><ul><li>Greg Hoffman, President, Greg Hoffman Consulting (Twitter @akagorilla) (Moderator) </li></ul><ul><li>Ian Fernando, One of the Best, IANternet Media LLC (Twitter @ianternet) </li></ul><ul><li>Jason Rubacky, Affiliate Development Manager, ShareASale (Twitter @jasonrubacky) </li></ul><ul><li>Logan Thompson, President, LoganThompson.me (Twitter @drumminlogan) </li></ul>
  2. 2. Definitions <ul><li>CPA </li></ul><ul><li>CPA means Cost-Per-Action Marketing which signifies you’ll be paid for every visitor that performs an action on your site. </li></ul><ul><li>CPS means Cost-Per-Sale Marketing which is typically a revenue share of the final sale. </li></ul>
  3. 3. Which one is Better? <ul><li>CPA is Better, just ask Ian </li></ul><ul><li>CPA Affiliates monetize traffic faster </li></ul><ul><li>They research niches more </li></ul><ul><li>CPA is ahead of the curve on trends </li></ul><ul><li>CPA Traffic is more versatile </li></ul><ul><li>CPA Affiliates make more money </li></ul>
  4. 4. Which one is Better <ul><li>CPS is Better </li></ul><ul><li>CPS is more ethical </li></ul><ul><li>CPS is more reliable </li></ul><ul><li>SEO is a long-term strategy </li></ul><ul><li>CPS sells mainstream products people need </li></ul><ul><li>CPS Affiliates do not spend money to make money </li></ul>
  5. 5. Myths <ul><li>CPA is younger hipper cooler </li></ul><ul><li>CPS is older slower nerdier </li></ul><ul><li>CPA Affiliates Partied All Last Night </li></ul><ul><li>CPS Affiliates Got 10 Hours of Sleep </li></ul><ul><li>CPA is Better </li></ul><ul><li>CPS is Better </li></ul>
  6. 6. Truths <ul><li>Demographics? </li></ul><ul><li>Innovation drives the industry, not age </li></ul><ul><li>After Hours Partying? </li></ul><ul><li>Networking is important at Affiliate Summit </li></ul><ul><li>Who is Better? </li></ul><ul><li>Both sides have pros and cons </li></ul>
  7. 7. Finding Balance <ul><li>Greater tolerance on both sides </li></ul><ul><li>Sensible debates without getting personal </li></ul><ul><li>Better understanding of practices </li></ul><ul><li>Testing the other side – Buy traffic, learn SEO </li></ul><ul><li>Group Hug </li></ul>
  8. 8. Contact Us <ul><li>Greg Hoffman, President, Greg Hoffman Consulting </li></ul><ul><li>(Twitter @akagorilla) (Moderator) </li></ul><ul><li>Ian Fernando, One of the Best, IANternet Media LLC </li></ul><ul><li>(Twitter @ianternet) </li></ul><ul><li>Jason Rubacky, Affiliate Development Manager, ShareASale </li></ul><ul><li>(Twitter @jasonrubacky) </li></ul><ul><li>Logan Thompson, President, LoganThompson.me </li></ul><ul><li>(Twitter @drumminlogan) </li></ul>

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